Last week I wrote about a Nike Golf / Golfsmith social media campaign that rewarded Facebook fans with special giveaways and discounts. The following ad units appeared alongside that blog post. They appeared instantly – within seconds of publishing.

It is the first time I have seen units like this – but am sure they have existed beforehand (unsure how long?).

The ads feature the Twitter icon and and a “follow me on Twitter” badge for Golfsmith’s official Twitter account. Their latest tweets are included and cycled through the banner.

The ability to render these ads contextually and dynamically – and within seconds of publishing – is impressive. And the context and fresh content make the ads.

The only critique: the Twitter follow button should be functional within the ad unit (it currently requires users to click and then follow).

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