Earlier, I wrote about Facebook’s homepage promotion of their friend importer tool (“Friend Finder”). Those screenshots were of a module placed prominently above the Facebook newsfeed. Now I am seeing a similar unit – with similar copy and friends’ faces – in the premium ad slot. The messaging is slightly different:

Above newsfeed: Ryan, Who’s Missing? Hunter, Justin and Anette tried the automatic Friend Finder and found out.

In ad unit: Ryan, Try the Friend Finder: Hunter and Jed found friends using the Friend Finder. Give it a try!

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