Web 2.0

Mobile

Advertising

Social Media

Web Design

Home » Advertising, Social Media, Web 2.0

Facebooks Friend Finder Also Promoted as Sponsored Ad

Submitted by on July 14, 2010 – 5:19 am198 Comments

Earlier, I wrote about Facebook’s homepage promotion of their friend importer tool (“Friend Finder”). Those screenshots were of a module placed prominently above the Facebook newsfeed. Now I am seeing a similar unit – with similar copy and friends’ faces – in the premium ad slot. The messaging is slightly different:

Above newsfeed: Ryan, Who’s Missing? Hunter, Justin and Anette tried the automatic Friend Finder and found out.

In ad unit: Ryan, Try the Friend Finder: Hunter and Jed found friends using the Friend Finder. Give it a try!

Popularity: 1% [?]

← Older Comments
← Older Comments