Facebooks Friend Finder Also Promoted as Sponsored Ad
Submitted by Ryan Spoon on July 14, 2010 – 5:19 am198 Comments
Earlier, I wrote about Facebook’s homepage promotion of their friend importer tool (“Friend Finder”). Those screenshots were of a module placed prominently above the Facebook newsfeed. Now I am seeing a similar unit – with similar copy and friends’ faces – in the premium ad slot. The messaging is slightly different:
Above newsfeed: Ryan, Who’s Missing? Hunter, Justin and Anette tried the automatic Friend Finder and found out.
In ad unit: Ryan, Try the Friend Finder: Hunter and Jed found friends using the Friend Finder. Give it a try!
Popularity: 1% [?]
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