But tying together the web’s most visited site (Facebook) with arguably the most important communication platform (email) is both natural and a long time coming.
And with this week’s announcement of Microsoft’s ‘Outlook Social Connector‘ …

Earlier, I wrote about Facebook’s homepage promotion of their friend importer tool (“Friend Finder”). Those screenshots were of a module placed prominently above the Facebook newsfeed. Now I am seeing a similar unit – with …

Below is a screenshot of a new homepage module showing on Facebook aimed at driving friend importation through Google / Gmail. The unit sits above the newsfeed and asks, Ryan, Who’s Missing? It then …

I have written much about the importance of copy in advertising… particularly Facebook ads.
The below premium Facebook ad from McDonald’s is the best yet. McDonald’s dedicated ~20% of their allotted 135 characters to a …

For the World Cup Finals, Nike Soccer took over ESPN.com with a big, interactive campaign asking fans “Who are you behind?” When clicked, users arrived at their Facebook application and were able to submit “headlines” …

Below is a clip from July 9th’s Today Show where Kathie Lee Gifford raved about Living Proof’s No Frizz Restyling Spray — even said it would “change your life”. Not bad!

Last week I wrote about a Nike Golf / Golfsmith social media campaign that rewarded Facebook fans with special giveaways and discounts. The following ad units appeared alongside that blog post. They appeared instantly – …

Email is a well known acquisition and activation lever – but it can be particularly powerful as an engagement driver… which in turn drives activity and potential conversions.
Below are two examples of weekly emails …

The new season of Mad Men premiers on AMC July 25th…
But why wait until then to get your Mad Men fill?

More than most people, I am very tolerant of advertising… the bigger and bolder, the better!
Below, USPS.com is promoting Toy Story 3. Its big and cute… but it is without context or action:
- there …

As a mobile developer / publisher, the Apple App Store is as a much a distribution floodgate as it is an enigma. Being featured within the app store guarantees massive distribution and consequently begins a …