Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Article Archive for August 2010

Twitter’s Earlybird Launches Madden 11 for $39.99 on Buy.com; Sells Out But Doesn’t Translate to Twitter Followers
August 11, 2010 – 6:10 am | 672 Comments
Twitter’s Earlybird Launches Madden 11 for $39.99 on Buy.com; Sells Out But Doesn’t Translate to Twitter Followers

Yesterday was the launch of Madden NFL 11 (coverage here). Yesterday was also my first purchase through Twitter’s Earlybird.

Madden 11 Launch Campaign vs. Madden 10
August 11, 2010 – 5:36 am | 421 Comments
Madden 11 Launch Campaign vs. Madden 10

Last year I covered the Madden 10 advertising blitz that took over ESPN and YouTube’s homepage with slick, expanding units that interacted with the pages’ content. I have always been impressed by ad units that …

Optimizing Call to Action Buttons
August 10, 2010 – 5:22 am | 439 Comments
Optimizing Call to Action Buttons

Smashing Magazine has a terrific guide to designing “call to action buttons.” Design and optimization can increase conversions dramatically – just ask (and study!) these conversion-focused leaders:
- Social gaming: RockYou, Slide, Zynga, etc
- Flash Sales: …

Twitter’s Who To Follow vs. Facebook’s People You May Know
August 9, 2010 – 5:20 am | 249 Comments
Twitter’s Who To Follow vs. Facebook’s People You May Know

It was a long time coming, but Twitter released their “Who to Follow” tool… and it’s terrific. It makes Twitter more navigable and more socially relevant:
For me at least – this translates to richer content, …

Promote Your Application Where, When it is Used (Huffington Post Example)
August 7, 2010 – 8:10 am | 646 Comments

Applications now being built atop:
– mobile web (html5, wap, etc)
– mobile platforms (iPhone, Android, etc)
– browser extensions (chrome, firefox, safari, etc)
– desktop apps (ie adobe air)

Dogpatch Labs’ Grows: Our Newest Dogpatchers
August 2, 2010 – 4:46 pm | 213 Comments
Dogpatch Labs’ Grows: Our Newest Dogpatchers

I am excited to announce the newest members of Dogpatch Labs San Francisco. Residents are here for approximately six month rotations – so each month, folks move in and others graduate. You can see the …

Facebook Questions’ Profanity Filter is a Little too Sensitive…
August 1, 2010 – 5:54 pm | 238 Comments
Facebook Questions’ Profanity Filter is a Little too Sensitive…

Tonight I tried using Facebook Questions to ask the “best way to cook chicken breats”… I was specifically looking for advice on temperature and timing. I was not allowed to ask the question due to …