I have two mobile application pet peeves:
1. when the first thing I see is a registration flow.
2. and when the registration doesn’t use Facebook’s steamlined flow.

Three visual reason why Facebook Deals shouldn’t be overlooked… despite being a day old and despite the large lead of Groupon and LivingSocial.

After reading the rave reviews, I traded in Twitter’s iPhone App for Tweetbot. It’s great – glossy, fast and customizable.

A little over a year ago, I wrote about Facebook’s post-logout promotion of Facebook Mobile – which helped to significantly increase iPhone usage (+20% in a week).

Meanwhile, another giant social / mobile player is …

Brands have used all sorts of mechanisms and promotions to drive social activity (see Redbox example)… and Facebook’s new page layout has complicated that. Here is Bud Light’s approach:

For much of today, my blog was unaccessible because Media Temple had a far-reaching outage.
After unsuccessfully trying to reach my site, I was made aware of this through Twitter (why no email correspondence?)… with …

When asked who does the best job of managing their Facebook page and community, I recommend looking at two pages:
- for e-commerce: ShoeDazzle (and yes, it’s a Polaris company)
- for media and big brand: the …

Very excited to introduce ShoeDazzle’s Casual Chic Collection. Same great experience and proposition…. just a new look and line!
You can learn more at ShoeDazzle.com and on Facebook.

Below are two Facebook promotional units that I have seen more of:
1. Friends in City, State
2. Friends’ Popular Places

Search for “weather 94025″ on your mobile phone. What Google has done is very impressive.
First, the search result is overtaken with a weather forecast (similar to other ‘smart search’ categories like sports scores, news, …

This Twitter post / ad from Darrelle Revis of the New York Jets is a reminder that ads need to be relevant. And relevancy is a function of voice AND message. This is precisely why …

In time for the PGA Masters, Nike ran a daily Facebook promotion for their 20XI golf balls. Nike Golf’s 450,000 Facebook fans could win one of 25 sleeves of their exclusive Masters edition 20XI golf …