I write a lot about “in the river” marketing – which is all about leveraging the power of existing, engaged traffic to deliver relevant, actionable messaging / marketing / promotions. You can see lots of …

Much has been made about Apple Store redesign which now features iPads beside each product. It is clever, on-brand, and interactive / educational in way that little-else could be. I really admire Apple’s effort to …

In preparation for Danny Sullivan’s article “Has Facebook Become The Master Key To Unlocking The Web?“, Facebook shared a variety of compelling data point that tell us what we already know… when done right, social …

While it is a relatively minor update, I love the new UI / treatment being used on Facebook Deals.
Facebook is now overlaying your friend’s names / images atop deals they have either purchased or …

I spend a lot of time talking about effective advertising and funnel optimization. Obviously, advertising often represents the top of the funnel (user acquisition) for many companies / campaigns.

I am still unsure about Facebook Deals:
- just how fully baked the idea / effort is.
- how Deals are suggested to me and dispersed throughout the Facebook experience / flow.
- what Facebook Deals becomes? Is …

One of the most powerful elements of mobile applications is ability to push notifications. Meanwhile, push notifications are rarely integrated / integrated well… and misuse is quite dangerous because it leads to consumer fatigue and …

Facebook quietly released an important product update for marketers and page-owners: the ability to tag images with pages (in addition to people). It’s a simple update / change – but very meaningful and, in the …

There is nothing groundbreaking about what I am about to say… but: it is easy to overlook how simple and powerful making purchases with a single-click is.

Remember when Gilt Group and Rue La La first launched and you had to be “invited”? It was a genius marketing effort that established a brand of high-end exclusivity. It also was important in jump-starting …

Between on-air promotion and daily feed interactions, ESPN is aggressively ramping their Facebook usage (perhaps they are watching the NBA’s success?).

As Facebook Places, Events, Groups, Photos, Mobile, etc begin to interact with each other, it is clear that a common thread: location and proximity. That’s why I was struck by the following test unit by …