Article Archive for August 2011
Today, JibJab launched JibJab Jr. to bring interactive children’s books to the iPad.
And while I am obviously biased (Polaris is an investor)… it’s terrific.
When done effectively and appropriately – email is a marketer’s most powerful retention tool.
Here is an example from Facebook that demonstrates both effective and appropriate email marketing. The key: deliver different emails to different users …
I’ve written about the importance of using user-segmentation to deliver unique user / site experiences and email marketing. Here’s a brilliant example of Zynga’s Word With Friends (the mega-popular Facebook & mobile Scrabble game).
Obviously …
After my rather public Netflix cancellation , I was lured into Hulu Prime with their Facebook Connect promotion: a free month of Hulu Prime if you connect your Hulu account to Facebook.
Great example of “in the river” promotion by Groupon (one of the very best at conversions and promotions). It doesn’t more “in the river” than the post-purchase screen… and it doesn’t distract the user during …
Most of my Twitter usage is through mobile (as I suspect is the case for many). So excuse me if this is old news
When you follow someone on Twitter, it immediately expands to reveal others …
Twitter recently rolled out their native image product (with other media types apparently on the way). It’s a simple integration that makes a ton of sense from a product perspective… particularly for Twitter mobile.
Easily the most important & impactful part of iOS5. Between the wireless sync and the cloud based content (apps, music, movies, etc) – the ‘home’ device no longer plays a role. And that’s great news.
Facebook has long clustered feed posts by type: friending people, changing profile pics, playing games, etc.
Here are two examples of Facebook clustering feed posts by content… which is a bigger & more important concept …
Not entirely sure what to make of it but I am seeing an significant number of empty Apple ad units: “Test Advertisement: This confirms that test ads are running correctly”. It also (potentially) confirms that …
I received the following SMS from AT&T.
First, they alert me that it is a free message (great!).
Second, they notify me that my local cell tower has been “enhanced” so I should expect “improved” cell and …
Persistent headers / footers have become common, hip design treatments. It of course makes sense: actionable links / content follow you throughout the page… so better navigation is always nearby & easy.





