Announcing Dogpatch Labs Palo Alto & Europe
September 29, 2011 – 8:27 am | 349 Comments

In early September, we got the unfortunate news that the San Francisco Port Authority was closing Pier 38 (home to Dogpatch Labs San Francisco).

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Article Archive for August 2011

JibJab Jr. Brings Interactive Kids Books to the iPad. And its Great!
August 31, 2011 – 6:55 am | 5 Comments
JibJab Jr. Brings Interactive Kids Books to the iPad. And its Great!

Today, JibJab launched JibJab Jr. to bring interactive children’s books to the iPad.
And while I am obviously biased (Polaris is an investor)… it’s terrific.

Different Emails for Different Users, Usage. Facebook Demonstrates
August 29, 2011 – 11:53 am | 371 Comments
Different Emails for Different Users, Usage. Facebook Demonstrates

When done effectively and appropriately – email is a marketer’s most powerful retention tool.
Here is an example from Facebook that demonstrates both effective and appropriate email marketing. The key: deliver different emails to different users …

Word With Friends User Onboarding
August 28, 2011 – 2:14 pm | 2 Comments
Word With Friends User Onboarding

I’ve written about the importance of using user-segmentation to deliver unique user / site experiences and email marketing. Here’s a brilliant example of Zynga’s Word With Friends (the mega-popular Facebook & mobile Scrabble game).
Obviously …

Hulu Gives Away a Month of Hulu Plus for Facebook Connect
August 27, 2011 – 12:42 pm | Comments Off
Hulu Gives Away a Month of Hulu Plus for Facebook Connect

After my rather public Netflix cancellation , I was lured into Hulu Prime with their Facebook Connect promotion: a free month of Hulu Prime if you connect your Hulu account to Facebook.

Groupon’s Post Purchase Prompts. As “In the River” as it Gets.
August 26, 2011 – 5:36 am | 397 Comments
Groupon’s Post Purchase Prompts. As “In the River” as it Gets.

Great example of “in the river” promotion by Groupon (one of the very best at conversions and promotions). It doesn’t more “in the river” than the post-purchase screen… and it doesn’t distract the user during …

Twitter In Line Friend Suggestions – Chance to Expand for Brands? Charge?
August 23, 2011 – 7:58 am | 385 Comments
Twitter In Line Friend Suggestions – Chance to Expand for Brands? Charge?

Most of my Twitter usage is through mobile (as I suspect is the case for many). So excuse me if this is old news
When you follow someone on Twitter, it immediately expands to reveal others …

Why Twitter Images Is Important (Screenshot)
August 22, 2011 – 5:37 am | 20 Comments
Why Twitter Images Is Important (Screenshot)

Twitter recently rolled out their native image product (with other media types apparently on the way). It’s a simple integration that makes a ton of sense from a product perspective… particularly for Twitter mobile.

iOS5 Wireless Update.
August 20, 2011 – 6:30 am | 33 Comments
iOS5 Wireless Update.

Easily the most important & impactful part of iOS5. Between the wireless sync and the cloud based content (apps, music, movies, etc) – the ‘home’ device no longer plays a role. And that’s great news.

Facebook Clustering Feed Posts by Content. Topical Hubs, Search Logical Next Steps?
August 18, 2011 – 6:41 am | 5 Comments
Facebook Clustering Feed Posts by Content. Topical Hubs, Search Logical Next Steps?

Facebook has long clustered feed posts by type: friending people, changing profile pics, playing games, etc.
Here are two examples of Facebook clustering feed posts by content… which is a bigger & more important concept …

Apple Empty Ads: “Test Advertisements”
August 15, 2011 – 12:28 pm | 2 Comments
Apple Empty Ads: “Test Advertisements”

Not entirely sure what to make of it but I am seeing an significant number of empty Apple ad units: “Test Advertisement: This confirms that test ads are running correctly”. It also (potentially) confirms that …

AT&T SMS Notification. Alerts Me of Improving Service…
August 8, 2011 – 2:43 pm | 24 Comments
AT&T SMS Notification. Alerts Me of Improving Service…

I received the following SMS from AT&T.
First, they alert me that it is a free message (great!).
Second, they notify me that my local cell tower has been “enhanced” so I should expect “improved” cell and …

Google Adds Persistent Header, Footer to New Gmail Theme.
August 1, 2011 – 8:11 am | Comments Off
Google Adds Persistent Header, Footer to New Gmail Theme.

Persistent headers / footers have become common, hip design treatments. It of course makes sense: actionable links / content follow you throughout the page… so better navigation is always nearby & easy.