I received the following SMS from AT&T.First, they alert me that it is a free message (great!). Second, they notify me that my local cell tower has been "enhanced" so I should expect "improved" cell and data quality. One part of me admires the effort to improve quality... and the communications are also admirable.

Another part of me thinks it is a little hokey to deliver an alert via SMS, tell me its a free message, conclude with an exclamation mark, and describe the SMS as a "mktg msg".