Nike is so good: - terrific Facebook campaign during the NBA Playoffs
- innovative personalized shopping engine (which now includes licensed products)
- and that doesn't include Nike+ and their terrific / innovative integrations with Path, Facebook and Twitter
Here is yet another great campaign by Nike. In an effort to promote Nike+ ("the future of sport"), Nike took to Facebook and highlighted a barrage of athletes training and collecting data via Nike+ and/or Nike Fuel. Like most of Nike's social work, it's very visual, fun and unique. It is also on brand and tapping into the personal data / gamification theme. Notably, this was also released the day of the NBA Draft - which is driven by similar data analysis.... and many of those athletes will soon be sponsored by Nike.
On Facebook, Nike does a great job of clustering photos into albums - whereas many brands / pages, highlight individual photos.