Google Play: 25B Downloads & $0.25 Apps.


25 billion app downloads. That's the big number & achievement that Google Play is celebrating. And to celebrate, Google is delivering popular paid apps for the very-discounted price of $0.25. Note: popular movies are $4.99, magazines are $1.99 and books $0.99. As I remarked last week (see here), it is one of the differences between Apple / iTunes and Google / Google Play. Just very different strategies and experiences. We have seen Amazon find success on the Kindle Fire and their app store with similar marketing -

and it goes well alongside Google's delivery of Play credits with new devices (like the Nexus 7) and Google Wallet