I write a lot about targeted marketing – which means effecting messaging your users at the right moment and in the right place. I use the term “in the river marketing” to describe it. Here is a great example by Flipboard – a master at mobile design.
I frequently write about two ongoing themes: 1. the importance of “in the river marketing” (reaching targeted users at relevant points in the product / experience)
Great example of “in the river” promotion by Groupon (one of the very best at conversions and promotions). It doesn’t more “in the river” than the post-purchase screen… and it doesn’t distract the user during the purchase / flow.
As Google continues to focus on HTML5 mobile experiences (and do it very well), they have to think about systematically driving usage… which, for mobile, requires ‘desktop’ real estate.
I write a lot about product marketing and the concept of
I write a lot about the importance of marketing and promoting “in the river” – my terminology for engaging users in the most specific and relevant experiences / locations. This concept is increasingly important new platforms (software and hardware) emerge and as those experiences consequently change. Just the other day I wrote about how Evernote […]
Have you gotten sick of my writing about getting your marketing and product promotions “in the river”? “In the river” is my terminology for making sure that messages are delivered inside the core experience and to the respective audience. We used the term frequently at eBay to make sure that products weren’t fully integrated into […]
Manny had an active weekend – running on the Embarcadero in his Patriots jersey, enjoying a big victory against the Jaguars, and then roaming around Aquatic Park and Fort Mason early this morning. I agree with Manny – today’s Chargers vs. Colts game couldn’t have gone better for Patriots fans: the two teams played a […]
Three things to note about Facebook Gifts: 1. Fascinating – and yet powerful – that the only promotion of Facebook Gifts is within the birthday alerts. It’s the definition of “in the river” marketing and promotion.