Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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My Response to Mark Cuban’s: Does ESPN.com Have a Twitter Problem?
April 3, 2011 – 9:44 am | 6 Comments
My Response to Mark Cuban’s: Does ESPN.com Have a Twitter Problem?

Whether you are a sports fan or work in media, Mark Cuban’s “Does ESPN.com have a Twitter problem?” is a relevant, good read. Cuban argues that ESPN is struggling with social media because their writers …

Redbox’s Email Strategy: Reward Users for Engagement
April 3, 2011 – 6:58 am | 36 Comments
Redbox’s Email Strategy: Reward Users for Engagement

I write a lot about email marketing campaigns and best practices… in part because it is such a vital, under-discussed lever for marketers (primarily for engagement / retention). But also because I get so many …

Amazon Cloud Player: Buy Once, Listen Everywhere
April 2, 2011 – 3:42 pm | 365 Comments
Amazon Cloud Player: Buy Once, Listen Everywhere

Amazon’s marketing message for the Kindle is simple: buy once, read everywhere. It’s a compelling selling-point and the reason why othr services with similar propositions (ala Evernote) are so popular. The promo unit shows seven …

Google +1 a Win for AdWords, Ad Units
April 1, 2011 – 7:42 am | 635 Comments
Google +1 a Win for AdWords, Ad Units

I don’t fully have my head around Wednesday’s Google’s +1 launch… namely because I don’t entirely understand how ‘liking’ a page affects / improves a search query: am I voting for the best matching page …

Mashable Profiles Instagram, Touches on Dogpatch Community
March 31, 2011 – 10:18 am | 202 Comments
Mashable Profiles Instagram, Touches on Dogpatch Community

As part of their Scaling Startups series, Mashable profiled Dogpatch-alum Instagram: “Scaling Instagram: How the Photo Sharing Startup Avoided Catastrophe in Its First Days“. It is an interesting read considering Instagram’s instant, tremendous success… and …

Join Offline Labs: Exciting Company, Exceptional Team.
March 27, 2011 – 10:17 am | 381 Comments

At Dogpatch Labs, there is a coincidental tradition of hosting companies with “Labs” in the name: Thing Labs, Formative Labs, Schematic Labs, Lumber Labs, etc. The most recent is Offline Labs, a company that we …

LinkedIn Celebrates 100m Users with Great, Personalized Email Campaign
March 25, 2011 – 9:45 am | 613 Comments
LinkedIn Celebrates 100m Users with Great, Personalized Email Campaign

I have been spending a lot of time thinking and writing about email marketing. While social media (branding, communication and advertising) gets much of the attention – email is often overlooked and under-discussed… despite being …

Doodle Jump Hits Amazon’s Appstore
March 24, 2011 – 2:02 pm | 394 Comments
Doodle Jump Hits Amazon’s Appstore

Earlier this week, Amazon launched the Amazon Appstore by giving away Angry Birds Rio for free (the #1 paid and top-grossing app on iOS). That promotion was in conjunction with an announcement that Amazon would …

Amazon Appstore Launches with Free Angry Birds Rio
March 22, 2011 – 2:22 pm | 2 Comments
Amazon Appstore Launches with Free Angry Birds Rio

Today Amazon launched the Amazon Appstore for Android (more here and here). At this point, there are a slew of app stores (from your phone, computer, tablet, browser, television, alarm clock, etc.

A Week with the iPad 2. My Review.
March 21, 2011 – 3:48 pm | 452 Comments
A Week with the iPad 2. My Review.

I got my hands on an iPad 2 while at South by Southwest (SXSW) thanks to Apple’s genius marketing: Apple constructed a temporary Apple Store that held almost-unlimited iPad 2 inventory to take advantage of …

10 Fun Groupon Statistics, from Geography to Sushi to NBA
March 20, 2011 – 8:34 am | 371 Comments
10 Fun Groupon Statistics, from Geography to Sushi to NBA

Groupon has reached such scale, that you could spend hours digging into the data and come away with dozens of fascinating takeaways (around geography, consumers, businesses, deals, etc). Here are ten fun and perhaps surprising …

PayPal, LivingSocial, Causes, Starbucks Use Brand / Community to Support Japan Earthquake & Tsunami Relief.
March 20, 2011 – 8:10 am | 343 Comments
PayPal, LivingSocial, Causes, Starbucks Use Brand / Community to Support Japan Earthquake & Tsunami Relief.

Yesterday, TechCrunch covered the $1m that eBay / PayPal had raised for Japan earthquake and tsunami relief. It’s been heartwarming to see such big brands and platforms leverage their communities – and their scale – …