I admire how much The Verge (by Vox Media) has bushed the boundaries on content presentation / visualization. For a blog-like content hub, The Verge looks entirely unlike it’s peers: TechCrunch, VentureBeat, Engadget, etc. It’s …

Last week I wrote about Facebook’s newsfeed clustering of posts published by the same applications.
While it is interesting as a signal of the newsfeed’s evolution – it is represents the larger theme of Facebook …

With the rise of Pinterest, I have enjoyed tracking the brands and campaigns racing to leverage the platform and be early movers. For instance, a couple weeks ago, I highlighted Harrod’s Pinterest / curator contest.

I talk about Klout all the time and encourage marketers to integrate / leverage the service as a way to engage quality users & customers. This has implications for advertising, customer service, product experience, …

The below screenshots show a new module in Facebook newsfeed: “Trending Articles”. It is a clustering of popular posts based on Open Graph actions of similar types (in this case “read” articles).

I’ve written a few times about Dunkin Donut’s clever use of their Facebook fan page to spotlight fans and drive on-Facebook promotion. Dunkin Donuts would reward fans each week with a spotlight in their Facebook …

Ever look at Facebook’s homepage and think about the ratio of content to advertisement? It’s easy to overlook it because the feed itself is infinite. But the new page layout combined with the new ad …

Amazon has been rolling out a redesign over the last couple months. I have discussed the homepage’s new navigation and promotional units. One small, interesting note is their new footer (shown below).

Amazon’s redesign is much cleaner… and grayer than before. It also is more focused on promoting their new categories.

We have seen three product moves from Facebook:
1. clustering of posts by topic
2. clustering of posts by type
3. promotion of applications (rather than just content)

This is relevant to two posts:
- Yesterday’s on the value of being a first mover, specifically on Pinterest; and
- Porsche moving users between their Facebook and Pinterest pages

First movers get rewarded… just ask Spotify on Facebook or Loopt on iOS. This of course assumes that you are a first mover on a big, impactful platform.