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Reminder yet again that Amazon and Kindle are important parts of the mobile, cloud, content and application universe… these are the registered Kindle devices to my family: it’s a combination of devices, platforms, formats, etc. …
Below are three charts from a longer SalesForce presentation that recently appeared on Business Insider. I wanted to quickly highlight these three charts because they highlight three (very high level) themes I regularly think about …
Square: an attachable payments mechanism.
PayPal’s Square competitor.
I nitpick design… and it’s certainly not because I am a designer or artistically talented; rather, it’s because I often struggle with the balance of aesthetics and functionality / efficacy. Great example here from The …
Last week I wrote about Facebook’s new Offers Ad Units that are appearing both within and atop the Facebook feed. Those ads are no appearing as “mini” units in the right column as well (through …
One of the most effective aspects of Facebook’s advertising platform is the ability to target users by demographic, geography and even “likes”. Advertisers have become quite efficient at crafting and targeting campaigns for these parameters.
This cracks me up: ESPN (who has been criticized for not generously citing sources in the past) ran a front page article on UCLA’s troubled basketball team. In citing the source as Sports Illustrated, ESPN …
As I have tweeted a few times over the last couple weeks, Siri is a better product in theory than in practice: ‘she’ simply is too inconsistent and too time intensive to really be worthwhile. …
This is a terrific example of how to use Push Notifications for mobile Apps. Below is a screen shot from Fandango’s iPhone App – from which we bought tickets to see The Lorax.
Facebook has launched Messenger for Windows. Finally – it’s great. (Although I still think it’s time to launch a browser!)
What’s noteworthy is the download page and flow… which is unique (to me!) and a gorgeous, …
This is among the best example of great advertising on Facebook I can find. Really is.
I’ve seen more engaging ads. I’ve seen more creative or visually effective.
But this is as relevant as it gets – …
“We are moving from ads to stories. Lots of ads add up to noise. Lots of stories are how we build our relationships.”
- Mike Hoefflinger, Facebook
From Facebook’s Marketing Keynote






