Major announcement from Apple today that has made application developers (like the one below) very excited: free applications can now be directly monetized through “In App Purchasing” – which is a key component to what …

By now, you may have heard about Powermat – the innovative tool that charges your equipment without the cords and tangles. It’s a smart product that solves a common need – and has we continue …

As rumors circulate that Electronic Arts is acquiring the hot mobile and online game maker Playfish for $250m (here and here), the Wall Street Journal has a timely and fun headline. The article does …

Facebook has become my newsreader. It is a merging of:
- social news (both of and from my friends)
- major news sources (a fan of Washington Post, New York Times, etc)
- industry news (your network tends …

Consumers used to go to Apple’s iTunes because it was easier, cheaper and more effecient. Now compared to Amazon, it is is neither cheaper nor easier… Now I buy my music directly through Amazon (as …

Apple recenly added a new sort / finding path for iPhone apps: Top Grossing Apps. It is far from perfect and not at all based on your habits or your friends’ (it should be Facebook …

Billed as “AdSense High-End”, Google is now letting advertisers create ads specifically for “high-end” phones like the iPhone and Android-capable devices. While that is a natural evolution of the AdSense platform, Google’s explanation as to …

The AdMob Mobile Metrics Report for August shows continuing domination of Apple (both with the iPhone and the iPod Touch) and the growth of Android (thanks in large part to the increase in available devices):
* …

It’s not so-much an advertisement inside of an advertisement – rather, the right way to think of it is like the new Facebook formats: an advertisement that allows viewers to engage directly within the unit.
While …

I have recently written several posts on the importance of promotion within Facebook’s newsfeed and the growing trend of larger (and more annoying) imagery. Facebook has clearly noticed because, according to InsideFacebook, they have issued …

About a month ago, TechCrunch reported of local offers being issued through Foursquare specifically to mayors. It is a powerful example of in-application monetization that both enhances the experience (users are motivated to become mayors) …

Golfers have two consistent pains:
- determining the distance to the pin and measuring the length of your last shot
- capturing data to analyze and improve your game
Golfers solved these needs respectively by purchasing expensive equipment …