Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Google Acquires AppJet (Creators of Etherpad) – Congratulations!
December 4, 2009 – 8:02 pm | One Comment
Google Acquires AppJet (Creators of Etherpad) – Congratulations!

Dogpatch Labs resident Appjet – makers of the the collaborative, realtime document editor EtherPad – has been acquired by Google. As announced on their blog, AppJet will be joining the Google Wave team and “the …

Dunkin Donuts Uses Maurice to Drive Facebook Tab Clicks
December 2, 2009 – 3:16 pm | 200 Comments
Dunkin Donuts Uses Maurice to Drive Facebook Tab Clicks

So much of the best content on branded Facebook Fan Pages is within custom tabs – which most fans fail to recognize and click. Dunkin Donuts (who always does a great job with their social …

Verizon & AT&T: Second & Third Largest Advertisers
December 1, 2009 – 1:05 pm | 325 Comments
Verizon & AT&T: Second & Third Largest Advertisers

If you’re reading this blog:
you likely either own an iPhone or an Android device
… and you’ve likely read my coverage of the marketing blitzes around Droid and around Apple’s iPhone
… and you’ve probably seen the …

Facebook Featured in Xbox’s “It’s More Fun Time” Commercials
November 30, 2009 – 2:27 pm | 34 Comments
Facebook Featured in Xbox’s “It’s More Fun Time” Commercials

Microsoft clearly understands that the platform element of Xbox is as much a selling point as its game titles: in just the first week of being live, 10% of Microsoft’s Xbox Live subscribers connected their …

The Kindle: Amazon’s Most Wished For, Gifted & Purchased
November 30, 2009 – 7:52 am | 260 Comments
The Kindle: Amazon’s Most Wished For, Gifted & Purchased

On the heels of last night’s post about the most wished for laptops and how they differ from the bestselling items, Amazon released a statement on the success of the Kindle (conveniently timed with Cyber …

Top Three “Most Wished For” Laptops on Amazon are Mac; But Bestsellers are Windows
November 29, 2009 – 7:29 pm | 395 Comments
Top Three “Most Wished For” Laptops on Amazon are Mac; But Bestsellers are Windows

As Cyber Monday and the holiday season approach, Fortune notes that Macs are the most wished for computers (laptops and desktops) on Amazon. For laptops, the three “most wished for” products are the MacBook ($999), …

High Energy: Common Trait of Top Talent
November 29, 2009 – 5:35 pm | 260 Comments
High Energy: Common Trait of Top Talent

A couple weeks ago I wrote about the Mindy Grossman’s great perspective about hiring talent – look for tiggers not eeyores.
The below quote is related and comes from Peter Brooke’s new book, “A Vision …

Starbucks Sends Thanksgiving Wishes via Facebook; We can “Like” via SMS
November 26, 2009 – 12:29 pm | 206 Comments
Starbucks Sends Thanksgiving Wishes via Facebook; We can “Like” via SMS

I subscribe to Starbucks’ Facebook Page updates via SMS because I like to stay current with Facebook’s most current brand marketer. With 5.1m Facebook fans, they tend to innovate… and also get seem to trial …

10% of Xbox Live Users Connected with Facebook in First Week
November 25, 2009 – 8:17 am | 72 Comments
10% of Xbox Live Users Connected with Facebook in First Week

Last night I posted that over 650 million downloads have occurred on the Playstation Store. Today, a related and significant milestone was achieved on Xbox Live: 2 million users used Microsoft’s Facebook integration in the …

First Batch of Free iPhone Apps Show Up in Top Grossing
November 24, 2009 – 9:06 pm | 378 Comments
First Batch of Free iPhone Apps Show Up in Top Grossing

Before Apple enabled in-application purchases, the hot debate was whether or not revenue maximization came from charging for downloads (and limiting distribution) or through in-app advertisements (and hoping for continued engagement).
For game and music …

650,000,000 Downloads via Playstation Store; Facebook Connect Goes Live
November 24, 2009 – 6:06 pm | 334 Comments
650,000,000 Downloads via Playstation Store; Facebook Connect Goes Live

Facebook and Zynga in particular have become the center pieces for micro-transactions, social gaming and in-game purchasing habits… so much so that the activity on Microsoft’s Xbox Live and Playstation’s Playstation Store are often overlooked. …

Apple’s Latest iPhone Advertisement: All About Big Brands
November 22, 2009 – 1:08 pm | 377 Comments
Apple’s Latest iPhone Advertisement: All About Big Brands

In March, I wrote about Apple’s full page advertisement in the New York Times touting the iPhone as a weekend tool: “Getting the most out of your weekend, one app at a time.”
In yesterday’s New …