Just last week I wrote about the new Facebook Feature Posts that are being anchored atop the newsfeed (and are very lightly marked as ads).

So much is great about this: Porsche takes to Facebook to alert fans that the Macan is on Pinterest…. that drives 2,500 likes and 200 shares within 6 hours. That alone is interesting and somewhat …

File this under ironic advertising: ESPN is running a campaign for Nationwide insurance, whose advertisement coincides with today’s Nationwide Series race at Daytona and has featured a Danica Patrick crash (“Spnning out of control: Danica …

In January, I wrote a Klout-inspired piece on the impact of great packaging. I was reminded of that message when I bought this Cordies cable organizer by Quirky.

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

This is a fun, effective example of integrated / co-marketing done right. Grantland is ESPN’s new sports and pop-culture media hub (led by Bill Simmons). To simply sum up Grantland: it is a robust blog …

I always have to preface Facebook product updates by saying that it is an update to me! Facebook is continually rolling out new features and tests… and with 800m+ users, we all see different things. …

A good reminder here from Spotify about the:
- power of timely marketing campaigns, and the
- importance of user segmentation / relevant messaging

Leading up to the Super Bowl, Amazon ran some clever sponsored story ads on Facebook asking fans to engage around the Super Bowl (will you be watching?). That of course leads to indirect transactions (clicking …

I am late to the game on publicly dissecting Facebook’s S-1 filing and the business data they shared. There are many good reviews (two here: Dan Fromer and Bill Gurley). I wanted to throw my …

Such is the online video content war: catalogs grow, compete and find their way into the homes / devices of as many eyeballs as possible…. after all, content wants to be seen and ultimately the …

I write a lot about Facebook as more than an acquisition tool – it’s a conversions tool, particularly through registration and activation. I bill it the “progressive registration” (read more here). Here is a terrific …