Announcing Dogpatch Labs Palo Alto & Europe
September 29, 2011 – 8:27 am | 349 Comments

In early September, we got the unfortunate news that the San Francisco Port Authority was closing Pier 38 (home to Dogpatch Labs San Francisco).

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Rockstar, 7-Eleven and Facebook Ads: Become a Fan, Get a Free Sample
September 11, 2009 – 11:04 am | Comments Off
Rockstar, 7-Eleven and Facebook Ads: Become a Fan, Get a Free Sample

Just last week, I wrote about Facebook and Chick-fil-A’s new direct response ads. Other units are starting to pop-up and this example is particularly interesting.
The ad is for a “Free Can of Rockstar” Energy …

Dogpatch Labs Expands to Boston, San Francisco Lab is Growing & More
September 10, 2009 – 9:12 am | Comments Off
Dogpatch Labs Expands to Boston, San Francisco Lab is Growing & More

Whew, we were busy laboring over Labor Day weekend, and so Dogpatch Labs we has news to share:
Dogpatch Labs is expanding to Boston
Dogpatch Labs has expanded and officially opened space in Cambridge, Massachusetts. TechCrunch …

Polaris Opens Dogpatch Labs Cambridge
September 10, 2009 – 9:11 am | 734 Comments
Polaris Opens Dogpatch Labs Cambridge

Cambridge MA – 9/9/09 – Polaris Venture Partners today announced that it is opening Dogpatch Labs Cambridge, which will be located at 222 3rd Street in Kendall Square.
Dogpatch Labs Cambridge follows the success of …

At GigaOm Mobilize Conference
September 10, 2009 – 7:04 am | 214 Comments
At GigaOm Mobilize Conference

Currently at GigaOm’s Mobilize conference in mission bay (a location I am increasingly impressed by and excited about). It is a packed agenda covering devices, monetization, usage trends and so forth. More to come shortly
Update, …

Facebook Widgets: Full On-Facebook Promotion & Fan Page Widgets
September 9, 2009 – 2:39 pm | One Comment
Facebook Widgets: Full On-Facebook Promotion & Fan Page Widgets

Last week, Facebook unveiled their new Facebook Widgets suite with badges and boxes for profiles, fan pages, and photos. It is yet another indicator of Facebook focus on pages and off-Facebook.com activity. The widgets include …

How to Go Viral – Step #1: Have a Great Product
September 9, 2009 – 9:04 am | 393 Comments
How to Go Viral – Step #1: Have a Great Product

In the days of social media, marketers and brands are continually focused on ‘going viral’ – gaining enough momentum on the web that it begins to spread organically and quickly. There are several ways to …

Facebook Launches Direct Response Facebook Ads
September 1, 2009 – 10:38 am | 681 Comments
Facebook Launches Direct Response Facebook Ads

Facebook is testing several new Facebook Ad formats – recently rolling out surveys and ‘become a friend’ buttons inside the ad units. These are additional ways to brands and marketers to engage with their audience …

Using Multiple Images in the Facebook Feed (Zynga’s Farmville as an Example)
August 30, 2009 – 1:15 pm | 6 Comments
Using Multiple Images in the Facebook Feed (Zynga’s Farmville as an Example)

Facebook’s newsfeed is a powerful lever to message users / fans, reach larger audiences and drive traffic. Like any marketing efforts, positioning and timing are important elements (a good reason to use services like Bit.ly …

Yelp’s Augmented Reality Easter Egg: An iPhone App First
August 29, 2009 – 2:44 pm | 664 Comments
Yelp’s Augmented Reality Easter Egg: An iPhone App First

While you might disagree with Yelp’s method of getting their new iPhone Application upgrade through Apple’s review process – the fact remains that Yelp has innovated and pushed the boundaries from a consumer, development and …

Meebo’s Share Functionality on TechCrunch: Drag & Drop onto Facebook & Twitter
August 25, 2009 – 3:59 pm | 567 Comments
Meebo’s Share Functionality on TechCrunch: Drag & Drop onto Facebook & Twitter

If you have visited TechCrunch today, you likely noticed the Meebo chat integration in the page footer. The Meebo bar allows users to connect via Facebook, AIM, and other popular clients. It also acts as …

Adding Facebook Page Fans: TAG as a Case Study
August 25, 2009 – 3:58 pm | 5 Comments
Adding Facebook Page Fans: TAG as a Case Study

Facebook now allows Page owners to create Facebook Ads that allow users to “Become a Fan” directly in the unit. It is a natural move since adding fans is a priority for social media marketers …

FastFeud.com Launches out of Dog Patch Labs & Rails Rumble 2009
August 24, 2009 – 11:17 am | 3 Comments
FastFeud.com Launches out of Dog Patch Labs & Rails Rumble 2009

Rails Rumble 2009 concluded yesterday at 5:00pm pst. About 250 teams submitted their 48-hour projects and the early results look great (here’s an excellent write / thread on Hacker News). Judging for the event begins …