Yet another aggressive, interactive ad campaign that has taken over ESPN’s homepage. It is perhaps the most aggressive campaign that ESPN has run… and they have run several rich media campaigns recently:
Last week, Apple took …

Despite the big traffic and abilities to engage with consumers, some brands are still afraid of social media. Most grasp the power of social media (from blogging to widgets and from Facebook to Twitter), but …

A week after Apple took over ESPN.com to attack Microsoft’s latest campaign…
And two months after they shook up ESPN.com with a terrific iPhone ad….
And over a year after promoted Leopard on NYTimes.com…
Apple released another terrific …

Thursday’s New York Times profiled two messy and complex marketing cases that remind us how quickly things can change and how dangerous relying on any one revenue-stream or person can be:
1. The Los Angeles Dodgers …

For subscription services, one of the core business measurements is new / lost subscribers. Read the quarterly earnings transcripts for companies like Comcast and you will realize how much attention is paid to subscription and …

Services and brands enter mainstream pop culture when they:
1. Reach critical mass, and/or
2. Provide value in a way that makes their usage critical
Use Facebook and Twitter as examples. From print to television, both are now …

McDonalds has launched an advertising campaign alongside their new McCafe coffee line. You’ve likely seen the new McCafe spots during prime time television and today McDonalds overtook YouTube’s homepage (see screenshots below).
The campaign is interesting …

When I last covered Perez Hilton, it was when he hit 14,000,000 pageviews in a single day – a remarkable feat considering big brands like Huffington Post had topped out at 7,700,000.
An interesting outcome of …

Most advertisers will preach best practices like:
- deliver a clear and concise message
- keep it simple and precise
- make it visual and grab the viewer’s attention
By breaking most common advertising rules, PlentyofFish’s ads actually caught …

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Thanks to Chai’s new Newsfeed RSS application, you can now use Widgetbox to create Blidgets and Blidget Pros from your Facebook Feed. Add you Twitter activity, blog and/or RSS …

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Strangely, I read through all of the update announcements for my iPhone Apps. And I enjoy it.
Sometimes you learn about bugs – either common (slowness, crashing) or unique …

This isn’t the first time that Apple and ESPN have aggressively experimented with unique, clearly custom ad integration on ESPN.com’s homepage. A little under two months ago, Apple ran an interactive expanding ad for the …