Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

Read the full story »
Web 2.0

Mobile

Advertising

Social Media

Web Design

Home » Archive by Author

Articles by

Proof that Kids Love JibJab Jr Books
December 20, 2011 – 11:13 am | Comments Off
Proof that Kids Love JibJab Jr Books

Want proof that JibJab Jr. Books are adored by children?! JibJab Jr. are personalized books for the iPad, updated monthly with new stories, and they now include sound.

Fitness 2.0 as Demonstrated by P90X’s New iPhone App.
December 19, 2011 – 1:28 pm | 2 Comments
Fitness 2.0 as Demonstrated by P90X’s New iPhone App.

By now you have surely heard of P90x – the ultra-popular home workout program that become famous for the never-ending infomercials. After the success of P90x, parent company Beachbody recently released P90x 2… and in …

Facebook Messages: Uncomfortably Somewhere Between Chat, Messages & Email.
December 18, 2011 – 9:41 am | Comments Off
Facebook Messages: Uncomfortably Somewhere Between Chat, Messages & Email.

Two weeks ago I wrote that it’s time for Facebook to rethink email. Facebook messages is currently a hybrid between chat and lightweight email. Considering that each of us have Facebook email addresses (ie ryanspoon@facebook.com), …

Bonobos + Fab Looks More Like Groupon than Gilt.
December 17, 2011 – 12:24 pm | Comments Off
Bonobos + Fab Looks More Like Groupon than Gilt.

I find this example so interesting: two fast-growing e-commerce brands working together to solve one another’s needs: Bonobos delivers heavily discounted product to Fab, who delivers a user acquisition channel. From afar, I believe example …

Even Groupon, the King of Conversions, Battles Clutter
December 16, 2011 – 10:15 am | Comments Off
Even Groupon, the King of Conversions, Battles Clutter

I often give the advice of studying web leaders and learning from what they are great at. For instance, Amazon is unrivaled in the ease of navigation, findability and user experience. For user acquisition, onboarding …

Markers Mark Ambassador’s Club & Creating a VIP Customer Program
December 14, 2011 – 8:41 am | 2 Comments
Markers Mark Ambassador’s Club & Creating a VIP Customer Program

I was introduced to Maker’s Mark Amabassador Club by my friend Chaz Yoon (LivingProof.com, previously a colleague at eBay). Chaz described it as one of the most unique and compelling “VIP customer” programs.

Don’t Stop at Onboarding New Users. Example from Foursquare.
December 13, 2011 – 8:52 am | Comments Off
Don’t Stop at Onboarding New Users. Example from Foursquare.

I rarely visit Foursquare.com (it’s one of those destinations that is almost entirely mobile). Nevertheless, Foursquare is doing very interesting stuff on its .com and is clearly focused on using the web to build out …

Facebook Brings Sponsored ‘Stories’, Ads to the Real-Time Ticker.
December 11, 2011 – 7:50 am | Comments Off
Facebook Brings Sponsored ‘Stories’, Ads to the Real-Time Ticker.

I always have to preface posts like this because Facebook is constantly testing new formats / features and it’s hard to tell what I see vs. what other people see. In other words, if it’s …

Google+ Navigation Crowded with Google+ Promotions.
December 5, 2011 – 9:48 am | Comments Off
Google+ Navigation Crowded with Google+ Promotions.

Here’s the Google+ right column. It’s getting awfully crowded / busy and its one large promotion for Google+ functions / features:

Yesterday, Living Social Sold 1.39 Billion Calories Worth of McDonald’s Food.
December 2, 2011 – 10:25 am | 2 Comments

Yesterday Living Social ran a promotion with McDonald’s: $13 for 5 Big Macs and 5 large fries.
With 15 hours to go, they have already sold ~260,000 deals… which equates to 1.2 million Big Macs.
~35,000 people …

Starbucks Gives “Behind-the-Paywall” Access.
December 1, 2011 – 4:59 pm | Comments Off
Starbucks Gives “Behind-the-Paywall” Access.

I logged into Starbucks’ wifi this morning and was presented with the below screen. I find it fascinating that Starbucks has an ad for “full behind-the-paywall access. Free.” This strikes me as very much an …

Three Reasons a Facebook Phone Can Work.
November 29, 2011 – 9:50 am | Comments Off
Three Reasons a Facebook Phone Can Work.

This week we learned of Facebook’s internal project (code-named Buffy) to build a Facebook Phone. Much of the tech press laughed: it’s too late! It’s too crowded! Facebook isn’t a hardware company! And so on.