Joining Polaris Ventures Partners
August 2, 2009 – 5:28 pm | Comments

I am excited to announce that, starting Monday, I will be joining Polaris Venture Partners and will work out of the Dog Patch Lab on Pier 38. Over the last few years, I have had …

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Vitaminwater Connect: 100,000 Free Bottles Via Facebook
March 6, 2010 – 11:39 am | Comments
Vitaminwater Connect: 100,000 Free Bottles Via Facebook

Vitaminwater has introduced its newest flavor: Vitaminwater Connect (named after Facebook Connect)… and they are giving away 100,000 free bottles of Connect to their 1.2 million Facebook fans. If you remember, over the last few …

New YouTube / Google AdSense Unit?
February 10, 2010 – 4:34 pm | Comments
New YouTube / Google AdSense Unit?

I cannot tell if these are:
- new YouTube ad-units, or
- bizarre / sneaky advertiser units
… but they are appearing more and more across the Google AdSense network. The below screenshots are taken directly from advertisements …

Dockers, Volkswagen and ETrade Integrate Super Bowl Ads with Facebook Campaigns
February 8, 2010 – 12:26 pm | Comments
Dockers, Volkswagen and ETrade Integrate Super Bowl Ads with Facebook Campaigns

For many, the Super Bowl is more about advertising than football (though last night’s game was far better than the ads). Last night was about integrated ad campaigns:
- In real-time, Dockers rain a Facebook premium …

Are Google Nexus One Ads Location Aware?
January 18, 2010 – 5:50 pm | Comments
Are Google Nexus One Ads Location Aware?

You may have noticed that ads for the Google Nexus One have been appearing all over my site… perhaps due to my fanboy-like coverage! Today I noticed a new version of the 728×90 unit that …

Doodle Jump’s iPhone App Warns: “Insanely Addictive”
January 18, 2010 – 5:38 pm | Comments
Doodle Jump’s iPhone App Warns: “Insanely Addictive”

Most iPhone apps do not come with warnings – but Doodle Jump, the #2 paid application by Lima Sky, has built an advertising campaign around the addictive gameplay: Be warned: this game is insanely addictive!” …

Dear John, The Facebook Ad Campaign With Everything
January 16, 2010 – 11:24 am | Comments
Dear John, The Facebook Ad Campaign With Everything

Earlier in the week, I got a lot of flack on Facebook for becoming a fan of the movie Dear John. I noted that it was for a purpose: my usual Facebook advertising and brand …

SoBe Lifewater Spills Zero Calorie Drinks Over SportsIllustrated.com
January 12, 2010 – 11:50 am | Comments
SoBe Lifewater Spills Zero Calorie Drinks Over SportsIllustrated.com

Aggressive ad campaign by SoBe Lifewater on SportsIllustrated.com that takes over almost all of the visible screen… but it is clever and unique enough that I can stomach the takeover (at least once or twice). …

NBC’s Chuck Season Premier Tonight, Did You RSVP on Facebook?
January 10, 2010 – 7:27 pm | Comments
NBC’s Chuck Season Premier Tonight, Did You RSVP on Facebook?

NBC has been running ads on Facebook to promote the upcoming season of Chuck – airing tonight at 9pm. The ad use Facebook’s event units: you can RSVP to ‘attend’ the event. That RSVP then …

Zendough’s Rich Ad Campaign Hits Gizmodo
January 7, 2010 – 5:33 pm | Comments
Zendough’s Rich Ad Campaign Hits Gizmodo

Gizmodo continues to be a great example of cutting-edge rich advertising units. As I have written before, they do a great job of laying out the site in a way that gives advertisers large, interactive …

Google’s Nexus One Product Page & Tour Are Terrific
January 5, 2010 – 6:01 pm | Comments
Google’s Nexus One Product Page & Tour Are Terrific

Since when did Google become such a UI / UE powerhouse? From Chrome to their Extensions to the Android branding / packaging to their holiday cards, it seems like everything coming out of Google is …

Apple’s iPod Nano Takes Over ESPN Homepage
January 1, 2010 – 12:49 pm | Comments
Apple’s iPod Nano Takes Over ESPN Homepage

There are a handful of websites that push the edge on rich ad units: the New York Times, Gizmodo, Yahoo and ESPN (to name a few). There are also a handful of brands that create …