Before the holiday, I wrote that Facebook was testing “listen buttons” in the Ticker. I commented that it was sure to boost activity and conversions… but what happens when the ‘action’ graph expands and there …

Last week I wrote a post about the the balancing act of revenue versus user experience. These tug of wars appear all the time, for instance – while at eBay, I used to think a …

This is a fun, light post from always-socially-creative Starbucks.
Starbucks is unveiling a new coffee brew (the Blonde Roast) tomorrow (January 12th). In an effort to promote the new roast, they have created a social campaign …

Editor’s note: Guest contributor Andrew Machado is the founder of Open Home Pro, which empowers real estate agents to give their clients a new type of experience when shopping for a home with just …

If you read me regularly, you know that I have a major pet peeve around unoptimized (and often dysfunctional) mobile experiences. So often mobile is treated an extension of the web experience and that results …

Amazon finds a promotional ad unit they like… and they stick to it. I’ve written before about Amazon effectively selling the “buy / create once, access anywhere” tagline. It’s simple and it speaks to:

Almost exactly two years ago, Facebook introduced a series of new ad units around gifting, polling, liking, etc. Two years later, here is a view of the new Facebook Bud Light campaign – which is …

After my rather public Netflix cancellation , I was lured into Hulu Prime with their Facebook Connect promotion: a free month of Hulu Prime if you connect your Hulu account to Facebook.

Not entirely sure what to make of it but I am seeing an significant number of empty Apple ad units: “Test Advertisement: This confirms that test ads are running correctly”. It also (potentially) confirms that …

I write a lot about Facebook Deals and I start each post with something along the lines of: I am not sure what Facebook Deals will become, but I give Facebook a lot of credit …

Over the past couple days, I have been seeing the following ad units in my GMail accounts:
- the top sidebar ad is prominently separated from others
- it is in an entirely different treatment that includes …

Google Plus now has 20m+ users and a the press can’t get enough of it. The obvious question is what does engagement look like both near and long-term. One indicator is referral traffic. So here …