Announcing Dogpatch Labs Palo Alto & Europe
September 29, 2011 – 8:27 am | 349 Comments

In early September, we got the unfortunate news that the San Francisco Port Authority was closing Pier 38 (home to Dogpatch Labs San Francisco).

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Articles in Advertising

Be Actionable. Be Different. Facebook Listen & Read Buttons & Google Offers as Examples.
January 18, 2012 – 10:03 am | Comments Off
Be Actionable. Be Different. Facebook Listen & Read Buttons & Google Offers as Examples.

Before the holiday, I wrote that Facebook was testing “listen buttons” in the Ticker. I commented that it was sure to boost activity and conversions… but what happens when the ‘action’ graph expands and there …

Facebook Moving Sponsored Posts Above Ticker? Always a Balancing Act
January 13, 2012 – 8:23 am | Comments Off
Facebook Moving Sponsored Posts Above Ticker? Always a Balancing Act

Last week I wrote a post about the the balancing act of revenue versus user experience. These tug of wars appear all the time, for instance – while at eBay, I used to think a …

Starbucks Releases New Coffee Brew: Blonde Roast. Runs a Clever Facebook, Twitter Campaign.
January 11, 2012 – 10:24 am | Comments Off
Starbucks Releases New Coffee Brew: Blonde Roast. Runs a Clever Facebook, Twitter Campaign.

This is a fun, light post from always-socially-creative Starbucks.
Starbucks is unveiling a new coffee brew (the Blonde Roast) tomorrow (January 12th). In an effort to promote the new roast, they have created a social campaign …

Humanizing Your Brand
November 30, 2011 – 11:53 am | One Comment
Humanizing Your Brand

Editor’s note: Guest contributor Andrew Machado is the founder of Open Home Pro, which empowers real estate agents to give their clients a new type of experience when shopping for a home with just …

NBA.com Demonstrates Common Oversight of Mobile E-Commerce / Promotion
November 13, 2011 – 8:03 am | One Comment
NBA.com Demonstrates Common Oversight of Mobile E-Commerce / Promotion

If you read me regularly, you know that I have a major pet peeve around unoptimized (and often dysfunctional) mobile experiences. So often mobile is treated an extension of the web experience and that results …

Amazon Kindle Cloud Reader
October 30, 2011 – 7:13 am | One Comment
Amazon Kindle Cloud Reader

Amazon finds a promotional ad unit they like… and they stick to it. I’ve written before about Amazon effectively selling the “buy / create once, access anywhere” tagline. It’s simple and it speaks to:

Facebook’s Bud Light Ad Unit: A Mini Fan Page
October 19, 2011 – 6:37 am | Comments Off
Facebook’s Bud Light Ad Unit: A Mini Fan Page

Almost exactly two years ago, Facebook introduced a series of new ad units around gifting, polling, liking, etc. Two years later, here is a view of the new Facebook Bud Light campaign – which is …

Hulu Gives Away a Month of Hulu Plus for Facebook Connect
August 27, 2011 – 12:42 pm | Comments Off
Hulu Gives Away a Month of Hulu Plus for Facebook Connect

After my rather public Netflix cancellation , I was lured into Hulu Prime with their Facebook Connect promotion: a free month of Hulu Prime if you connect your Hulu account to Facebook.

Apple Empty Ads: “Test Advertisements”
August 15, 2011 – 12:28 pm | 2 Comments
Apple Empty Ads: “Test Advertisements”

Not entirely sure what to make of it but I am seeing an significant number of empty Apple ad units: “Test Advertisement: This confirms that test ads are running correctly”. It also (potentially) confirms that …

Facebook Deals Brings Friends Into Emails
July 28, 2011 – 6:44 am | 375 Comments
Facebook Deals Brings Friends Into Emails

I write a lot about Facebook Deals and I start each post with something along the lines of: I am not sure what Facebook Deals will become, but I give Facebook a lot of credit …

Google Unveils New Ad Units: Email-able Ads
July 27, 2011 – 12:45 pm | 8 Comments
Google Unveils New Ad Units: Email-able Ads

Over the past couple days, I have been seeing the following ad units in my GMail accounts:
- the top sidebar ad is prominently separated from others
- it is in an entirely different treatment that includes …

Google Plus Now My #3 Referring Site.
July 22, 2011 – 1:35 pm | 389 Comments
Google Plus Now My #3 Referring Site.

Google Plus now has 20m+ users and a the press can’t get enough of it. The obvious question is what does engagement look like both near and long-term. One indicator is referral traffic. So here …