Two trends within Facebook that I have written frequently about:
- Facebook Offers: which has morphed from a Groupon-like platform to an extension of their sponsored ad format

Not a ton to say here except that:
- I reached the New York Times paywall
- And it is visually very bold / intrusive

If you haven’t already, I encourage you to watch the Facebook IPO Roadshow video. It’s fascinating and well done. There is a ton in there worth discussing / pointing out, but I wanted to highlight …

With the rise of Pinterest, I have enjoyed tracking the brands and campaigns racing to leverage the platform and be early movers. For instance, a couple weeks ago, I highlighted Harrod’s Pinterest / curator contest.

Ever look at Facebook’s homepage and think about the ratio of content to advertisement? It’s easy to overlook it because the feed itself is infinite. But the new page layout combined with the new ad …

This is relevant to two posts:
- Yesterday’s on the value of being a first mover, specifically on Pinterest; and
- Porsche moving users between their Facebook and Pinterest pages

First movers get rewarded… just ask Spotify on Facebook or Loopt on iOS. This of course assumes that you are a first mover on a big, impactful platform.

Interesting move by Facebook here. Basic Feed post about a user liking a fan page… in this example, Labatt Blue US.

In January I noted that Facebook was experimenting with ad placements above the ticker. This is obviously prime real estate for the ad – and inversely devalues the ticker’s prominence.

If you’ve been watching any television recently, you’ve surely seen the barrage of ad spots for Google Chrome, Google Plus, and Internet Explorer 9. I understand Google’s effort but am generally confused by advertising specifically …

One of the most effective aspects of Facebook’s advertising platform is the ability to target users by demographic, geography and even “likes”. Advertisers have become quite efficient at crafting and targeting campaigns for these parameters.

“We are moving from ads to stories. Lots of ads add up to noise. Lots of stories are how we build our relationships.”
- Mike Hoefflinger, Facebook
From Facebook’s Marketing Keynote