I consider myself evironmentally aware (my fiance Anette works at SunRun and I commute in a 100mpg Honda Ruckus)… but I am certainly not an ‘environmentalist’ (I also drive an eight-seater SUV). Yet it’s the …

11 days and 7 hours remain until the much-anticipated Palm Pre launch… at least that’s what Sprint’s ad campaign has drilled in my head (again and again). The ads are running on sponsorships across major …

Google continues to advertise aggressively for their web browser, Google Chrome. Today, they took over the right side of the New York Times homepage with an expanding video ad that rotates through different Chrome commercials …

Interesting data out of Comscore and TechCrunch this morning that points to the slowing growth of paid search activity despite a rise in search activity. Comscore believes it is a consequence of longer search queries, …

Yet another aggressive, interactive ad campaign that has taken over ESPN’s homepage. It is perhaps the most aggressive campaign that ESPN has run… and they have run several rich media campaigns recently:
Last week, Apple took …

A week after Apple took over ESPN.com to attack Microsoft’s latest campaign…
And two months after they shook up ESPN.com with a terrific iPhone ad….
And over a year after promoted Leopard on NYTimes.com…
Apple released another terrific …

Services and brands enter mainstream pop culture when they:
1. Reach critical mass, and/or
2. Provide value in a way that makes their usage critical
Use Facebook and Twitter as examples. From print to television, both are now …

McDonalds has launched an advertising campaign alongside their new McCafe coffee line. You’ve likely seen the new McCafe spots during prime time television and today McDonalds overtook YouTube’s homepage (see screenshots below).
The campaign is interesting …

Most advertisers will preach best practices like:
- deliver a clear and concise message
- keep it simple and precise
- make it visual and grab the viewer’s attention
By breaking most common advertising rules, PlentyofFish’s ads actually caught …

This isn’t the first time that Apple and ESPN have aggressively experimented with unique, clearly custom ad integration on ESPN.com’s homepage. A little under two months ago, Apple ran an interactive expanding ad for the …

We have seen the iPhone provided rich advertising experiences on branded sites like Yahoo and ESPN… but this is unique:
Mobile advertising agency Medialets has created ads utilizing the iPhone’s accelerometer and audio capabilities. The below …

Twitter received great placement in Sprint’s latest ad campaign: The Now Network (and Twitter gets even better placement on Oprah today!). The second commercial features both Pandora and Loopt.
The commercials are hip, interesting and …