Facebook Ads are becoming more and more Sponsored Stories – effectively friend-endorsed Facebook Pages or Posts. I love the concept (friends vouching for a particular brand, discussions, offer, etc). The ad units are enjoyably familiar …

Amazon is the king of simple, effective marketing units. Here are two more that promote Amazon Prime. (Never mind the fact that I already subscribe to Prime and am not sure why I am seeing …

I spend a lot of time talking about effective advertising and funnel optimization. Obviously, advertising often represents the top of the funnel (user acquisition) for many companies / campaigns.

I am still unsure about Facebook Deals:
- just how fully baked the idea / effort is.
- how Deals are suggested to me and dispersed throughout the Facebook experience / flow.
- what Facebook Deals becomes? Is …

Between on-air promotion and daily feed interactions, ESPN is aggressively ramping their Facebook usage (perhaps they are watching the NBA’s success?).

Brands have used all sorts of mechanisms and promotions to drive social activity (see Redbox example)… and Facebook’s new page layout has complicated that. Here is Bud Light’s approach:

For much of today, my blog was unaccessible because Media Temple had a far-reaching outage.
After unsuccessfully trying to reach my site, I was made aware of this through Twitter (why no email correspondence?)… with …

This Twitter post / ad from Darrelle Revis of the New York Jets is a reminder that ads need to be relevant. And relevancy is a function of voice AND message. This is precisely why …

In time for the PGA Masters, Nike ran a daily Facebook promotion for their 20XI golf balls. Nike Golf’s 450,000 Facebook fans could win one of 25 sleeves of their exclusive Masters edition 20XI golf …

I write a lot about email marketing campaigns and best practices… in part because it is such a vital, under-discussed lever for marketers (primarily for engagement / retention). But also because I get so many …

I don’t fully have my head around Wednesday’s Google’s +1 launch… namely because I don’t entirely understand how ‘liking’ a page affects / improves a search query: am I voting for the best matching page …

The .co domain is hot… at least from a marketing perspective.
GoDaddy and others have run large television campaigns (including during the Super Bowl) to promote the new domain. I have no data to suggest …