Announcing Dogpatch Labs Palo Alto & Europe
September 29, 2011 – 8:27 am | 349 Comments

In early September, we got the unfortunate news that the San Francisco Port Authority was closing Pier 38 (home to Dogpatch Labs San Francisco).

Read the full story »
Web 2.0

Mobile

Advertising

Social Media

Web Design

Home » Archive by Category

Articles in Advertising

Old Navy Commercial + Shazam = Hidden Content
March 1, 2011 – 8:59 am | 313 Comments
Old Navy Commercial + Shazam = Hidden Content

Old Navy is currently running a TV ad that features the song Super C-U-T-E by Audio Threadz (a song and band seemingly created for the campaign). You’ll notice the “Shazam Now” icon that appears in …

PokerStars.net Evokes Facebook, YouTube & Twitter in ESPN Ads
February 23, 2011 – 8:04 am | 236 Comments
PokerStars.net Evokes Facebook, YouTube & Twitter in ESPN Ads

Clever ad from PokerStars.net in the most recent ESPN The Magazine. It certainly grabs your attention with the use of prominent logo / font-types and it evokes the social appeal of online game-play. Furthermore, those …

Redbox’s Smart Movie Promotion Aims to Validate Emails.
February 16, 2011 – 6:53 am | 729 Comments
Redbox’s Smart Movie Promotion Aims to Validate Emails.

Redbox is a service I love, a product that is terrificly done and a business whose future is murky (negative: moving digital and Netflix as a competitor; positive: Netflix as an example of transitioning perfectly). …

Lady Gaga Uses Facebook Event to Launch New Single
February 11, 2011 – 3:47 pm | 422 Comments
Lady Gaga Uses Facebook Event to Launch New Single

230,000 have RSVP’d to the debut of Lady Gaga’s new single: Born This Way. Why? In part because it is Lady Gaga (who only trails Justin Bieber in internet popularity) and in part because the …

Post Game, Super Bowl Advertisers Move to Facebook Ads
February 6, 2011 – 8:53 pm | 206 Comments
Post Game, Super Bowl Advertisers Move to Facebook Ads

Earlier I wrote about tech companies advertising during the Super Bowl and how they used the web to promote the campaigns ahead of the game.

Tech takes to Super Bowl XLV Ads… & Takes them to Web before the Game
February 6, 2011 – 12:45 pm | 293 Comments
Tech takes to Super Bowl XLV Ads… & Takes them to Web before the Game

Tonight you’ll likely see a handful of tech companies advertising during the Super Bowl (a 30-second spot runs $3,000,000). Techmeme – which is usually filled with tech and gadget news – is headlined by forthcoming …

Amazon Marketing the Kindle for Valentines Day 2011… with Same Ads as 2010
February 2, 2011 – 4:13 pm | 13 Comments
Amazon Marketing the Kindle for Valentines Day 2011… with Same Ads as 2010

Since its launch, I have followed Amazon’s Kindle ads and campaigns. Today, you will notice that Amazon is marketing the Kindle for Valentines Day… and if you look back a year ago, you will also …

Medical Ads Have a Long Way to Go
December 29, 2010 – 8:17 am | 193 Comments
Medical Ads Have a Long Way to Go

If your ad units dedicate 60% of their real estate to text AND still have auto-scrolling enabled… conversion *might* suffer:

Facebook’s Latest “Friend Finder” – Universal Login
December 21, 2010 – 9:26 am | 310 Comments
Facebook’s Latest “Friend Finder” – Universal Login

I have written several times about Facebook’s continued promotion of the Friend Finder tool … which one attempt by Facebook to encourage user invites.

“Social Top Ups with Facebook”… Not by Facebook
December 10, 2010 – 8:55 am | 302 Comments
“Social Top Ups with Facebook”… Not by Facebook

Here is an example of why it is important to pay attention to an advertisement’s provider:

McDonald’s Buys Facebook Ads to Ask, “Would You Check-In?”
December 7, 2010 – 9:29 am | 672 Comments
McDonald’s Buys Facebook Ads to Ask, “Would You Check-In?”

McDonald’s is currently buying sponsored ads on Facebook to ask whether you “would check-in at a McDonald’s restaurant”. Considering that McDonald’s does not currently provide offers for checking-in via Facebook Places, this appears to be …

Facebook Now Advertising “Facebook Deals” to iPhone Users
December 4, 2010 – 8:26 am | 426 Comments
Facebook Now Advertising “Facebook Deals” to iPhone Users

Last week I wrote about how both Starbucks and H&M are beginning to advertise their Facebook Deals / Facebook Places campaigns.