Articles in Advertising
Old Navy is currently running a TV ad that features the song Super C-U-T-E by Audio Threadz (a song and band seemingly created for the campaign). You’ll notice the “Shazam Now” icon that appears in …
Clever ad from PokerStars.net in the most recent ESPN The Magazine. It certainly grabs your attention with the use of prominent logo / font-types and it evokes the social appeal of online game-play. Furthermore, those …
Redbox is a service I love, a product that is terrificly done and a business whose future is murky (negative: moving digital and Netflix as a competitor; positive: Netflix as an example of transitioning perfectly). …
230,000 have RSVP’d to the debut of Lady Gaga’s new single: Born This Way. Why? In part because it is Lady Gaga (who only trails Justin Bieber in internet popularity) and in part because the …
Earlier I wrote about tech companies advertising during the Super Bowl and how they used the web to promote the campaigns ahead of the game.
Tonight you’ll likely see a handful of tech companies advertising during the Super Bowl (a 30-second spot runs $3,000,000). Techmeme – which is usually filled with tech and gadget news – is headlined by forthcoming …
Since its launch, I have followed Amazon’s Kindle ads and campaigns. Today, you will notice that Amazon is marketing the Kindle for Valentines Day… and if you look back a year ago, you will also …
If your ad units dedicate 60% of their real estate to text AND still have auto-scrolling enabled… conversion *might* suffer:
I have written several times about Facebook’s continued promotion of the Friend Finder tool … which one attempt by Facebook to encourage user invites.
Here is an example of why it is important to pay attention to an advertisement’s provider:
McDonald’s is currently buying sponsored ads on Facebook to ask whether you “would check-in at a McDonald’s restaurant”. Considering that McDonald’s does not currently provide offers for checking-in via Facebook Places, this appears to be …
Last week I wrote about how both Starbucks and H&M are beginning to advertise their Facebook Deals / Facebook Places campaigns.
