As Facebook ramps its own Deal platform, it appears as though they might be testing a new ad unit / format with the web’s leading deal provider: Groupon.

Chrome is a clear focus for Google.
It is growing quickly and taking market share from other web browsers… and it represents a core component of other Google priorities: Google TV, mobile, web speed, apps, etc.

Within a day of Facebook announcing their new Deals platform, Starbucks started advertising for their check-in rewards.
Retailer H&M is now doing the same: rewarding checked-in users with 20% their purchase. H&M has been an …

Over the weekend, I visited NYTimes.com and was surprised to see AOL’s “On AOL.com Now” campaign taking over the *entire* screen of my laptop. This screenshot is trimmed down to fit the blog, but it …

Last week I wrote about two updates to Facebook Places: Deals (using Starbucks as an example) and Photo attachments. Those two somewhat combine when deals are redeemed.
If you haven’t seen an example yet: here …

Today Facebook shook up the local deals space with their Facebook Places announcement: the local deal platform which now competes directly with Foursquare, Yelp, Groupon, etc.

Facebook often runs their own advertisements as sponsored units on the main newsfeed. The ads typically promote new features, job openings, their ad platform, etc. So these below promotions for Facebook jobs and Facebook’s Ad …

Yesterday was the launch of Madden NFL 11 (coverage here). Yesterday was also my first purchase through Twitter’s Earlybird.

Last year I covered the Madden 10 advertising blitz that took over ESPN and YouTube’s homepage with slick, expanding units that interacted with the pages’ content. I have always been impressed by ad units that …

I have written before about Amazon’s Kindle Ad Units – which are usually excellent. Here is the latest – and you will notice the similarity in prior units. Nevertheless, I love the tagline “Buy Once, …

I apologize for posting hurriedly and therefore without much context / commentary… nevertheless, the Altimeter group release this report, “The 8 Success Criteria for Facebook Page Marketing.”
As if often the case with guiding principles, …

At Dogpatch Labs, we try to host at least one event a week – whether it be formal or informal, social or academic, large or small. Last week we hosted a session on search engine …