Articles in Advertising
Earlier, I wrote about Facebook’s homepage promotion of their friend importer tool (“Friend Finder”). Those screenshots were of a module placed prominently above the Facebook newsfeed. Now I am seeing a similar unit – with …
I have written much about the importance of copy in advertising… particularly Facebook ads.
The below premium Facebook ad from McDonald’s is the best yet. McDonald’s dedicated ~20% of their allotted 135 characters to a …
For the World Cup Finals, Nike Soccer took over ESPN.com with a big, interactive campaign asking fans “Who are you behind?” When clicked, users arrived at their Facebook application and were able to submit “headlines” …
Last week I wrote about a Nike Golf / Golfsmith social media campaign that rewarded Facebook fans with special giveaways and discounts. The following ad units appeared alongside that blog post. They appeared instantly – …
More than most people, I am very tolerant of advertising… the bigger and bolder, the better!
Below, USPS.com is promoting Toy Story 3. Its big and cute… but it is without context or action:
- there …
This weekend, your local Golfsmith will be hosting Nike’s National Golf Day – which features Nike product demos, discounts, etc. But Facebook fans of both Nike Golf and Golfsmith get the VIP treatment with a …
In advance of the US Open at Pebble Beach this Thursday – Sunday, Nike has taken to Facebook to reveal their sponsored golfer’s daily outfits. Each golfer has a page within their “Athlete Apparel: 2010 …
Facebook’s gifting ad units have been around since the fall of 2009 – but it appears that Facebook has added functionality to the unit that displays gifts and messages shared between your friends. This change …
You could do several classes around Groupon and LivingSocial’s product / product marketing expertise. Here is a very simple example of how Groupon does the little things very well.
Many sites have Facebook Connect buttons across …
A few days ago, I highlighted the latest Carl’s Jr. Facebook campaign and noted the impressive mix of product, virality, advertising and consumer benefit (aka coupons and rewards).
Below is a similar effort from Starbucks …
Remember Burger King’s 2005 Subservient Chicken ad campaign? It is listed on Wikipedia as a notable example of “viral marketing campaigns” and was cited by Wired Magazine as one of the most successful viral ads …
In my ongoing fascination / following of Amazon’s marketing for the popular Kindle device (see February, March and April campaigns) – I have another to add:
