Facebook has become very good at integrating revenue streams into key user flows…. effectively creating powerful upsell opportunities. For example, when you create a Facebook Page, you are promptly greeted with dynamically generated ads to …

HP’s newest commercial features Sarah Jessica Parker (which is very good)… but if you weren’t familiar with the campaign, you could easily mistake it for an Apple advertisement (with its tablet references, swiping and floating …

Small update from this weekend’s post on Levis great Facebook / Open Graph integration: they are now actively promoting the site with Facebook premium ads. In addition to promoting the Facebook integration, they are providing …

After last week’s Apple announcement, I declared HTML5 as one of the winners. Generally, I believe that mobile represents a significant change in our web usage / consumption… and HTML5 plays an increasingly important role …

Celebrating Tiger Wood’s ‘comeback’ to the PGA Tour, TGW.com ran a clever promotional campaign: receive free shipping on all NIKE golf products for the 24 hours following Tiger’s announcement.

Vitaminwater has introduced its newest flavor: Vitaminwater Connect (named after Facebook Connect)… and they are giving away 100,000 free bottles of Connect to their 1.2 million Facebook fans. If you remember, over the last few …

I cannot tell if these are:
- new YouTube ad-units, or
- bizarre / sneaky advertiser units
… but they are appearing more and more across the Google AdSense network. The below screenshots are taken directly from advertisements …

For many, the Super Bowl is more about advertising than football (though last night’s game was far better than the ads). Last night was about integrated ad campaigns:
- In real-time, Dockers rain a Facebook premium …

You may have noticed that ads for the Google Nexus One have been appearing all over my site… perhaps due to my fanboy-like coverage! Today I noticed a new version of the 728×90 unit that …

Most iPhone apps do not come with warnings – but Doodle Jump, the #2 paid application by Lima Sky, has built an advertising campaign around the addictive gameplay: Be warned: this game is insanely addictive!” …

Earlier in the week, I got a lot of flack on Facebook for becoming a fan of the movie Dear John. I noted that it was for a purpose: my usual Facebook advertising and brand …

Aggressive ad campaign by SoBe Lifewater on SportsIllustrated.com that takes over almost all of the visible screen… but it is clever and unique enough that I can stomach the takeover (at least once or twice). …