NBC has been running ads on Facebook to promote the upcoming season of Chuck – airing tonight at 9pm. The ad use Facebook’s event units: you can RSVP to ‘attend’ the event. That RSVP then …

Gizmodo continues to be a great example of cutting-edge rich advertising units. As I have written before, they do a great job of laying out the site in a way that gives advertisers large, interactive …

Since when did Google become such a UI / UE powerhouse? From Chrome to their Extensions to the Android branding / packaging to their holiday cards, it seems like everything coming out of Google is …

There are a handful of websites that push the edge on rich ad units: the New York Times, Gizmodo, Yahoo and ESPN (to name a few). There are also a handful of brands that create …

This will be the first of a few short Facebook related posts – my apologies!
InsideFacebook has a nice write up the recent Living Proof sampling campaign they ran on Facebook.
Using Facebook’s sampling ad unit …

eBay’s “Come to Think of It” advertising campaign is all over television… and is now making its way across the internet as well. The below screenshots are of a matching campaign on Gizmodo. The ad …

If you’re reading this blog:
you likely either own an iPhone or an Android device
… and you’ve likely read my coverage of the marketing blitzes around Droid and around Apple’s iPhone
… and you’ve probably seen the …

In March, I wrote about Apple’s full page advertisement in the New York Times touting the iPhone as a weekend tool: “Getting the most out of your weekend, one app at a time.”
In yesterday’s New …

Last week, I described an emerging trend of brands incenting Facebook users to become fans through unique coupons, offers, etc.
Flip Video, who is approaching 100,000 Facebook fans, has started a Facebook Ad campaign that …

Polaris portfolio company LOLapps has launched a new version of their website to conclude an active week where two of their new social games (Yakuza Lords and Band of Heroes) are the 8th and 9th …

One of the biggest stories not heavily discussed this week was Facebook’s new Ads Platform targeting of “Friends of Connections“:
“How do you find more fans for your Facebook Page, more people to interact with your …