This week, I wrote about the resurgence of billboard advertisements on 101 – spotlighting Droid, eBay, Zazzle, Yahoo and Zynga. While driving this morning, I captured this photo of Zynga’s billboard on 101 around Grand …

Driving up 101 North last night, we passed billboards advertisements for:
- eBay (several billboards featuring their new ad campaign)
- Zazzle (see below, clearly in time for the holiday gift giving season)
- Zynga (which was simply …

Droid officially launched today and, as I wrote last night, I expect Droid (and the forthcoming hardware line) to significantly increase Android’s market share – and subsequently the developer attention it warrants and receives.
Meanwhile, I …

As brands and marketers continue to grow their presence on Facebook through Facebook Pages, ‘fan acquisition’ becomes as important as ongoing engagement / marketing.
Like traditional traffic acquisition, there are various methods – some organic …

Wendy’s has been advertising their new Bacon Deluxe burger which features four strips of Applewood bacon:

So unless you love bacon, why is this interesting? Because Wendy’s has been promoting the burger heavily in an interactive …

This is the first time I have seen an unbranded “research” ad on Facebook that uses their new interactive platform (polling, events, etc). Below is a screenshot of an unbranded “research poll” about car insurance …

Facebook has been rapidly innovating with their ad platform and rolling out new ad formats. We have seen:
- Fan Page ad units
- Polling and rich video units
- Direct response / Sampling units
It looks as though …

Major announcement from Apple today that has made application developers (like the one below) very excited: free applications can now be directly monetized through “In App Purchasing” – which is a key component to what …

By now, you may have heard about Powermat – the innovative tool that charges your equipment without the cords and tangles. It’s a smart product that solves a common need – and has we continue …

Billed as “AdSense High-End”, Google is now letting advertisers create ads specifically for “high-end” phones like the iPhone and Android-capable devices. While that is a natural evolution of the AdSense platform, Google’s explanation as to …

It’s not so-much an advertisement inside of an advertisement – rather, the right way to think of it is like the new Facebook formats: an advertisement that allows viewers to engage directly within the unit.
While …

I have recently written several posts on the importance of promotion within Facebook’s newsfeed and the growing trend of larger (and more annoying) imagery. Facebook has clearly noticed because, according to InsideFacebook, they have issued …