In March, I wrote about Apple’s full page advertisement in the New York Times touting the iPhone as a weekend tool: “Getting the most out of your weekend, one app at a time.”
In yesterday’s New …

Last week, I described an emerging trend of brands incenting Facebook users to become fans through unique coupons, offers, etc.
Flip Video, who is approaching 100,000 Facebook fans, has started a Facebook Ad campaign that …

Polaris portfolio company LOLapps has launched a new version of their website to conclude an active week where two of their new social games (Yakuza Lords and Band of Heroes) are the 8th and 9th …

One of the biggest stories not heavily discussed this week was Facebook’s new Ads Platform targeting of “Friends of Connections“:
“How do you find more fans for your Facebook Page, more people to interact with your …

This week, I wrote about the resurgence of billboard advertisements on 101 – spotlighting Droid, eBay, Zazzle, Yahoo and Zynga. While driving this morning, I captured this photo of Zynga’s billboard on 101 around Grand …

Driving up 101 North last night, we passed billboards advertisements for:
- eBay (several billboards featuring their new ad campaign)
- Zazzle (see below, clearly in time for the holiday gift giving season)
- Zynga (which was simply …

Droid officially launched today and, as I wrote last night, I expect Droid (and the forthcoming hardware line) to significantly increase Android’s market share – and subsequently the developer attention it warrants and receives.
Meanwhile, I …

As brands and marketers continue to grow their presence on Facebook through Facebook Pages, ‘fan acquisition’ becomes as important as ongoing engagement / marketing.
Like traditional traffic acquisition, there are various methods – some organic …

Wendy’s has been advertising their new Bacon Deluxe burger which features four strips of Applewood bacon:

So unless you love bacon, why is this interesting? Because Wendy’s has been promoting the burger heavily in an interactive …

This is the first time I have seen an unbranded “research” ad on Facebook that uses their new interactive platform (polling, events, etc). Below is a screenshot of an unbranded “research poll” about car insurance …

Facebook has been rapidly innovating with their ad platform and rolling out new ad formats. We have seen:
- Fan Page ad units
- Polling and rich video units
- Direct response / Sampling units
It looks as though …

Major announcement from Apple today that has made application developers (like the one below) very excited: free applications can now be directly monetized through “In App Purchasing” – which is a key component to what …