About a month ago, TechCrunch reported of local offers being issued through Foursquare specifically to mayors. It is a powerful example of in-application monetization that both enhances the experience (users are motivated to become mayors) …

Great line from Fast Company’s interview with Mark Zuckerberg, “Exclusive Interview: Facebook’s Mark Zuckerberg on the Value of Viral Loops“:
Penenberg: Marketing to one’s social graph offers a number of huge advantages. Why is that?
Zuckerberg: I …

I write a lot about Facebook and the importance of fan pages and engaging with those fans. Just as the content on the Facebook Pages is critical to the interaction, so is the page itself. …

Meet Woody: TGI Friday’s clever / bizarre entrance into the world of social media… and in particular, Facebook. Woody has his own series of television advertisements and Facebook page (825,000 fans and growing). And Woody …

Just last week, I wrote about Facebook and Chick-fil-A’s new direct response ads. Other units are starting to pop-up and this example is particularly interesting.
The ad is for a “Free Can of Rockstar” Energy …

Last week, Facebook unveiled their new Facebook Widgets suite with badges and boxes for profiles, fan pages, and photos. It is yet another indicator of Facebook focus on pages and off-Facebook.com activity. The widgets include …

Facebook is testing several new Facebook Ad formats – recently rolling out surveys and ‘become a friend’ buttons inside the ad units. These are additional ways to brands and marketers to engage with their audience …

Facebook now allows Page owners to create Facebook Ads that allow users to “Become a Fan” directly in the unit. It is a natural move since adding fans is a priority for social media marketers …

In preparation for Lifetime’s season premier of Project Runway, PerezHilton.com ran its standard background ad unit alongside integrated, rich IAB units. The unique part of this campaign, however, was how Perez removed the blog’s standard …

I have written a fair amount about email marketing campaigns – pointing out effective ones and confusing ones (sorry Apple). I often point to Amazon as a best-in-class marketer on many fronts… and here is …

For video game and sports enthuiasts, Madden Football’s release day is the equivalent of a major Hollywood blockbuster. In Madden 2009′s first month, it did $133.5 million in retail sales. Today, Madden 10 arrives and …

Last week, I wrote about Starbuck’s using Facebook Polls and Facebook’s Top Pages (both all-time and daily growth). Here is another example of a rich, interactive campaign through Facebook: Travel Channel’s Man vs. Food.
The new …