Joining Polaris Ventures Partners
August 2, 2009 – 5:28 pm | Comments

I am excited to announce that, starting Monday, I will be joining Polaris Venture Partners and will work out of the Dog Patch Lab on Pier 38. Over the last few years, I have had …

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Farmville Defaults to Facebook Credits
March 10, 2010 – 6:56 pm | Comments
Farmville Defaults to Facebook Credits

I encourage you to read Eric Eldon’s piece on InsideFacebook about how Facebook’s most popular game, Farmville, now defaults to Facebook Credits and Payments.
As location and geo dominate the blog headlines (Twitter, Foursquare, Gowalla), …

H&M Launches MyTown Integration & Ads; Facebook Sponsored Campaign
February 27, 2010 – 12:34 pm | Comments
H&M Launches MyTown Integration & Ads; Facebook Sponsored Campaign

Earlier this week, MyTown released version 2.1 of their wildly popular mobile gaming app (unfortunately there is still no level 41). In addition to some very slick UI enhancements and clever game mechanics (such as …

Happy Island Promotes Facebook Credits in Marketing
February 21, 2010 – 3:54 pm | Comments
Happy Island Promotes Facebook Credits in Marketing

It was a big week for Facebook Credits:
- Facebook Apps that Exclusively Use Credits Now Featured on Games Dashboard (Friday)
- Facebook’s Increasing Focus on Credits Prompts Developer Speculation (Thursday)
- PayPal Integration Shows Facebook Wants to …

Booyah’s MyTown: Reach Level 40 & Win
February 21, 2010 – 10:31 am | Comments
Booyah’s MyTown: Reach Level 40 & Win

My recent ’strategy guide’ on Booyah’s wildly popular mobile game MyTown is strangely one of my most popular blog posts. Like the 1,000,000 other users who are actively using MyTown, I am addicted and believe …

Zynga’s 6 Core Values Help Create a Culture of Success
February 13, 2010 – 3:27 pm | Comments
Zynga’s 6 Core Values Help Create a Culture of Success

In a recent New York Times article, Zynga CEO Mark Pincus said that all employees need to “be a CEO of something.” Its a terrific mantra and speaks to the importance of ownerships, responsibility and …

Checking-In: The Geo-coded Status Update
February 6, 2010 – 12:37 pm | Comments
Checking-In: The Geo-coded Status Update

Two excellent posts on the current status of geo-location companies by Robert Scoble and Hunter Walk (both bloggers are great and their blogs are must reads). Scoble argues that industry-first Foursquare is being squeezed by …

Tapulous’ Tap Tap Revenge: A Top Grossing App Despite Being Free
January 26, 2010 – 4:44 pm | Comments
Tapulous’ Tap Tap Revenge: A Top Grossing App Despite Being Free

A week ago, I wrote that only three of Apple’s top twenty grossing iPhone Apps feature in-app purchases. I wondered whether developers have determined that direct sales were more dependable and profitable than relying on …

Farmville + Monopoly = Settlers of Catan
January 25, 2010 – 11:28 am | Comments
Farmville + Monopoly = Settlers of Catan

I am late the Settlers of Catan rage, which according to the Wall Street Journal, swept Silicon Valley in December. But I uploaded a photo of Catan to Facebook (shown below) and got a great …

MyTown Social Gaming Strategy
January 24, 2010 – 12:33 pm | Comments
MyTown Social Gaming Strategy

MyTown is best described as Zynga meets Foursquare. Take the best aspects of social gaming (Zynga) and combine them with location based networking (Foursquare, Gowalla, Yelp) and you have MyTown: a game that awards points …

Doodle Jump’s iPhone App Warns: “Insanely Addictive”
January 18, 2010 – 5:38 pm | Comments
Doodle Jump’s iPhone App Warns: “Insanely Addictive”

Most iPhone apps do not come with warnings – but Doodle Jump, the #2 paid application by Lima Sky, has built an advertising campaign around the addictive gameplay: Be warned: this game is insanely addictive!” …

Only Three of Top 20 Grossing iPhone Apps Have In-App Purchases
January 16, 2010 – 4:31 pm | Comments
Only Three of Top 20 Grossing iPhone Apps Have In-App Purchases

I am very surprised to see that just three of the top twenty grossing iPhone Apps include in-app purchases:
- The Sims 3 (#5)
- Madden NFL 2010 (#8)
- Tap Tap Revenge (#13)

Electronic Arts has Seven of iPhone’s Top 25 Grossing iPhone Apps
December 18, 2009 – 8:55 am | Comments
Electronic Arts has Seven of iPhone’s Top 25 Grossing iPhone Apps

It’s no surprise that big brands represent a significant share of the iPhone’s top grossing iPhone applications. Here is another proof point: Electronc Arts itself represents seven of the iPhone’s twenty-five top grossing applications… each …