Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles in Gaming

Word With Friends User Onboarding
August 28, 2011 – 2:14 pm | 2 Comments
Word With Friends User Onboarding

I’ve written about the importance of using user-segmentation to deliver unique user / site experiences and email marketing. Here’s a brilliant example of Zynga’s Word With Friends (the mega-popular Facebook & mobile Scrabble game).
Obviously …

8/10, 15/25 Top Grossing iPhone Apps are Freemium.
June 30, 2011 – 12:26 pm | 2 Comments
8/10, 15/25 Top Grossing iPhone Apps are Freemium.

I like to check in on Apple’s top grossing applications – it’s a good indication of mobile app and publisher trends. And from time to time, I have written about those trends.

Doodle Jump Hits Amazon’s Appstore
March 24, 2011 – 2:02 pm | 394 Comments
Doodle Jump Hits Amazon’s Appstore

Earlier this week, Amazon launched the Amazon Appstore by giving away Angry Birds Rio for free (the #1 paid and top-grossing app on iOS). That promotion was in conjunction with an announcement that Amazon would …

Amazon Appstore Launches with Free Angry Birds Rio
March 22, 2011 – 2:22 pm | 2 Comments
Amazon Appstore Launches with Free Angry Birds Rio

Today Amazon launched the Amazon Appstore for Android (more here and here). At this point, there are a slew of app stores (from your phone, computer, tablet, browser, television, alarm clock, etc.

Ravenwood Fair Passes 10m Monthly Users
February 28, 2011 – 9:14 am | 354 Comments
Ravenwood Fair Passes 10m Monthly Users

I’m a sucker for info-graphics… and here is a really good one to help celebrate the success of LOLapp’s Ravenwood Fair social game (note: LOLapps is a Polaris-backed company).

Freemium Takes Over iPhone App Store
November 16, 2010 – 1:17 pm | 242 Comments
Freemium Takes Over iPhone App Store

I regularly cover trends in top grossing iPhone / iPad applications. What makes this update noteworthy is that:

Today’s Top Grossing iPhone Apps
October 30, 2010 – 9:26 am | 615 Comments
Today’s Top Grossing iPhone Apps

Following up on yesterday’s post about the impact Apple and Android are making on the gaming industry… here is a screenshot of today’s top grossing iPhone Apps. A couple notes of interest:

iPhone & Android Dents Portable Gaming Industry
October 29, 2010 – 8:30 am | 210 Comments
iPhone & Android Dents Portable Gaming Industry

Two years ago, I wrote about the looming death of portable gaming devices… seems like it happened sooner than we thought.

Can the Apple iTV Bridge Family Room & Web? I’ll Bet So.
August 30, 2010 – 3:45 pm | 367 Comments

Fascinating chart on AlleyInsider this week noting that, for the first time ever, pay TV has lost subscribers. A little earlier in the week, the NYTimes argued that TV is changing (web, applications, on-demand) but …

Doodle Jump Goes Retina on iPhone 4
August 21, 2010 – 5:47 am | 372 Comments

No real news here – unless you are a huge Doodle Jump fan (one of the highest selling iphone apps of all time – and one of the biggest time sinks of all time).

Twitter’s Earlybird Launches Madden 11 for $39.99 on Buy.com; Sells Out But Doesn’t Translate to Twitter Followers
August 11, 2010 – 6:10 am | 672 Comments
Twitter’s Earlybird Launches Madden 11 for $39.99 on Buy.com; Sells Out But Doesn’t Translate to Twitter Followers

Yesterday was the launch of Madden NFL 11 (coverage here). Yesterday was also my first purchase through Twitter’s Earlybird.

Zynga’s Frontierville: 0.45 DAU / MAU (50% Better than #2 Farmville)
June 30, 2010 – 4:29 am | 641 Comments
Zynga’s Frontierville: 0.45 DAU / MAU (50% Better than #2 Farmville)

When Zynga launched Treasure Isle, I wrote about the economies of scale that enabled them to drive nearly 17,000,000 monthly active users in the game’s first 18 days… staggering figures. Zynga’s latest game, Frontierville, is …