Announcing Dogpatch Labs Palo Alto & Europe
September 29, 2011 – 8:27 am | 349 Comments

In early September, we got the unfortunate news that the San Francisco Port Authority was closing Pier 38 (home to Dogpatch Labs San Francisco).

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Frontierville.com: A Strange Redirect to Facebook App
June 13, 2010 – 7:08 pm | 451 Comments
Frontierville.com: A Strange Redirect to Facebook App

Earlier this week Zynga launched their newest game Frontierville – it already has 1.3m monthly actives and 450k fans. While Frontierville’s gameplay inherits many of the best practices of its siblings, its domain behavior doesn’t. …

Live Streaming: Dogpatch Labs + Wild Pockets 2010 Game Jam
April 28, 2010 – 4:59 pm | 230 Comments

Tonight Dogpatch Labs is hosting Wild Pocket’s Bay Area Game Jam Workshop. Wild Pockets is one of the several new Dogpatch Labs residents moving in on May 1. Tonight’s workshop is being streamed live via …

Game Mechanics, Badges & eBay Feedback Ratings
April 23, 2010 – 7:12 am | 244 Comments
Game Mechanics, Badges & eBay Feedback Ratings

Thanks to the success of Foursquare, Booyah / MyTown and Zynga, “game mechanics”, “badges” and “leaderboards” have become cornerstones of any web marketer’s dialect and user-acquisition strategy.
What these three companies have done so well is …

Zynga’s Treasure Isle: Economies of Scale in a Social World
April 19, 2010 – 10:38 am | 198 Comments

There are two camps in the world of social gaming:
- One side thinks that it has been won outright by Zynga
- The other side believes that we are in the early innings of a nine-inning …

Farmville Defaults to Facebook Credits
March 10, 2010 – 6:56 pm | 223 Comments
Farmville Defaults to Facebook Credits

I encourage you to read Eric Eldon’s piece on InsideFacebook about how Facebook’s most popular game, Farmville, now defaults to Facebook Credits and Payments.
As location and geo dominate the blog headlines (Twitter, Foursquare, Gowalla), …

H&M Launches MyTown Integration & Ads; Facebook Sponsored Campaign
February 27, 2010 – 12:34 pm | 253 Comments
H&M Launches MyTown Integration & Ads; Facebook Sponsored Campaign

Earlier this week, MyTown released version 2.1 of their wildly popular mobile gaming app (unfortunately there is still no level 41). In addition to some very slick UI enhancements and clever game mechanics (such as …

Happy Island Promotes Facebook Credits in Marketing
February 21, 2010 – 3:54 pm | 418 Comments
Happy Island Promotes Facebook Credits in Marketing

It was a big week for Facebook Credits:
- Facebook Apps that Exclusively Use Credits Now Featured on Games Dashboard (Friday)
- Facebook’s Increasing Focus on Credits Prompts Developer Speculation (Thursday)
- PayPal Integration Shows Facebook Wants to …

Booyah’s MyTown: Reach Level 40 & Win
February 21, 2010 – 10:31 am | 4 Comments
Booyah’s MyTown: Reach Level 40 & Win

My recent ‘strategy guide’ on Booyah’s wildly popular mobile game MyTown is strangely one of my most popular blog posts. Like the 1,000,000 other users who are actively using MyTown, I am addicted and believe …

Zynga’s 6 Core Values Help Create a Culture of Success
February 13, 2010 – 3:27 pm | 250 Comments
Zynga’s 6 Core Values Help Create a Culture of Success

In a recent New York Times article, Zynga CEO Mark Pincus said that all employees need to “be a CEO of something.” Its a terrific mantra and speaks to the importance of ownerships, responsibility and …

Checking-In: The Geo-coded Status Update
February 6, 2010 – 12:37 pm | 216 Comments
Checking-In: The Geo-coded Status Update

Two excellent posts on the current status of geo-location companies by Robert Scoble and Hunter Walk (both bloggers are great and their blogs are must reads). Scoble argues that industry-first Foursquare is being squeezed by …

Tapulous’ Tap Tap Revenge: A Top Grossing App Despite Being Free
January 26, 2010 – 4:44 pm | 763 Comments
Tapulous’ Tap Tap Revenge: A Top Grossing App Despite Being Free

A week ago, I wrote that only three of Apple’s top twenty grossing iPhone Apps feature in-app purchases. I wondered whether developers have determined that direct sales were more dependable and profitable than relying on …

Farmville + Monopoly = Settlers of Catan
January 25, 2010 – 11:28 am | 414 Comments
Farmville + Monopoly = Settlers of Catan

I am late the Settlers of Catan rage, which according to the Wall Street Journal, swept Silicon Valley in December. But I uploaded a photo of Catan to Facebook (shown below) and got a great …