Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Announcing Spindle.
May 22, 2012 – 12:58 pm | Comments Off
Announcing Spindle.

It’s a bold vision: “build the discovery engine for hte social web”… and that’s precisely what excites us about Spindle. Based in Cambridge, MA and started in Dogpatch Labs, Spindle aims to deliver actionable information …

Call Elmo Facetime iPhone App is Simply Genius
May 22, 2012 – 8:07 am | Comments Off
Call Elmo Facetime iPhone App is Simply Genius

A very quick post to highlight the Call Elmo iPhone app because it is absolutely terrific and genius. The application essentially mocks the Facetime experience – but instead of a friend calling, Elmo calls. And …

Facebook Launches Mobile Friend Finder, Overtakes Mobile App
May 16, 2012 – 5:24 pm | Comments Off
Facebook Launches Mobile Friend Finder, Overtakes Mobile App

Below is a series of screenshots from within the Facebook iOS app that allows users to match their Facebook friends against their iPhone Contacts: “Find Friends on Facebook: Choose contacts on your phone to add …

NYTimes Mobile Paywall
May 9, 2012 – 4:39 pm | Comments Off

Not a ton to say here except that:
- I reached the New York Times paywall
- And it is visually very bold / intrusive

Microsoft Deal Strategy from 2009-2012: Yahoo, Nokia, Skype, Nook.
May 6, 2012 – 11:52 am | Comments Off
Microsoft Deal Strategy from 2009-2012: Yahoo, Nokia, Skype, Nook.

This is the front page of Tuesday May 1st’s Wall Street Journal. It’s a well done graphic overlaying Microsoft’s big-dollar entrances into “markets where it lags behind rivals”:

The Verge’s Mobile Navigation Sidebar
May 3, 2012 – 7:06 am | Comments Off
The Verge’s Mobile Navigation Sidebar

I admire how much The Verge (by Vox Media) has bushed the boundaries on content presentation / visualization. For a blog-like content hub, The Verge looks entirely unlike it’s peers: TechCrunch, VentureBeat, Engadget, etc. It’s …

Facebook’s Recently Used Apps Module & The Larger Relationship with App Ecosystem
May 2, 2012 – 11:53 am | Comments Off
Facebook’s Recently Used Apps Module & The Larger Relationship with App Ecosystem

Last week I wrote about Facebook’s newsfeed clustering of posts published by the same applications.
While it is interesting as a signal of the newsfeed’s evolution – it is represents the larger theme of Facebook …

Klout’s Clever Use of iOS’s App & Badge Icons
April 27, 2012 – 8:41 am | Comments Off
Klout’s Clever Use of iOS’s App & Badge Icons

I talk about Klout all the time and encourage marketers to integrate / leverage the service as a way to engage quality users & customers. This has implications for advertising, customer service, product experience, …

Dream Lites & Promo Codes
March 29, 2012 – 11:48 am | Comments Off
Dream Lites & Promo Codes

Watching the Sprout channel with our son, a mini commercial aired for Pillow Pet’s new product: Dream Lites. They announced a special Promo Code (“PROMO”) that would save 25% off an order. This is a …

Flipboard: In the River Promotion, From iPad to iPhone?
March 28, 2012 – 12:42 pm | Comments Off
Flipboard: In the River Promotion, From iPad to iPhone?

I write a lot about targeted marketing – which means effecting messaging your users at the right moment and in the right place. I use the term “in the river marketing” to describe it. Here …

Sparrow, Mobile: In the River Promotion
March 23, 2012 – 10:36 am | Comments Off
Sparrow, Mobile: In the River Promotion

I frequently write about two ongoing themes:
1. the importance of “in the river marketing” (reaching targeted users at relevant points in the product / experience)

Sparrow Mail + Facebook Connect
March 22, 2012 – 7:29 am | Comments Off

I love these two screenshots from Sparrow’s new iPhone app because they confirm a few threads that I routinely discuss / think about. The screenshots appear after app download and after your mail account is …