It’s a bold vision: “build the discovery engine for hte social web”… and that’s precisely what excites us about Spindle. Based in Cambridge, MA and started in Dogpatch Labs, Spindle aims to deliver actionable information …

A very quick post to highlight the Call Elmo iPhone app because it is absolutely terrific and genius. The application essentially mocks the Facetime experience – but instead of a friend calling, Elmo calls. And …

Below is a series of screenshots from within the Facebook iOS app that allows users to match their Facebook friends against their iPhone Contacts: “Find Friends on Facebook: Choose contacts on your phone to add …

Not a ton to say here except that:
- I reached the New York Times paywall
- And it is visually very bold / intrusive

This is the front page of Tuesday May 1st’s Wall Street Journal. It’s a well done graphic overlaying Microsoft’s big-dollar entrances into “markets where it lags behind rivals”:

I admire how much The Verge (by Vox Media) has bushed the boundaries on content presentation / visualization. For a blog-like content hub, The Verge looks entirely unlike it’s peers: TechCrunch, VentureBeat, Engadget, etc. It’s …

Last week I wrote about Facebook’s newsfeed clustering of posts published by the same applications.
While it is interesting as a signal of the newsfeed’s evolution – it is represents the larger theme of Facebook …

I talk about Klout all the time and encourage marketers to integrate / leverage the service as a way to engage quality users & customers. This has implications for advertising, customer service, product experience, …

Watching the Sprout channel with our son, a mini commercial aired for Pillow Pet’s new product: Dream Lites. They announced a special Promo Code (“PROMO”) that would save 25% off an order. This is a …

I write a lot about targeted marketing – which means effecting messaging your users at the right moment and in the right place. I use the term “in the river marketing” to describe it. Here …

I frequently write about two ongoing themes:
1. the importance of “in the river marketing” (reaching targeted users at relevant points in the product / experience)

I love these two screenshots from Sparrow’s new iPhone app because they confirm a few threads that I routinely discuss / think about. The screenshots appear after app download and after your mail account is …