I am very surprised to see that just three of the top twenty grossing iPhone Apps include in-app purchases:
- The Sims 3 (#5)
- Madden NFL 2010 (#8)
- Tap Tap Revenge (#13)

I find myself talking more and more about “mobile”. Entrepreneurs, friends or colleagues frequently ask what interests me; and undoubtedly, we spend a good chunk of that conversation on mobile.
I find myself writing more and …

Since when did Google become such a UI / UE powerhouse? From Chrome to their Extensions to the Android branding / packaging to their holiday cards, it seems like everything coming out of Google is …

The Google Nexus One purchase page is now live and:
- you can buy it unlocked for $529
- with a T-Mobile account for $179
- … or wait until Spring 2010 to purchase on Verizon (woohoo!)

I have spent a lot of time thinking about packaging – particularly over the holidays as we all purchase and receive gifts. Companies like Amazon focus on speed and reliability while others like Rue La …

ESPN’s Scorecenter iPhone App is the top sports application in iTunes, alongside several other successful ESPN apps: ESPN Radio ($2.99), ESPN Fantasy Football ($2.99), ESPN Zoom ($2.99), ESPN Streak for the Cash, ESPN 2010 World …

Interesting and impressive data around Android and the Motorola Droid from two sources today: AdMob’s November “Mobile Metrics” report and Betanews.
- According to Betanews, 15% of all Android handsets are now Motorola Droids
- And, according …

It’s no surprise that big brands represent a significant share of the iPhone’s top grossing iPhone applications. Here is another proof point: Electronc Arts itself represents seven of the iPhone’s twenty-five top grossing applications… each …

“AT&T and Apple could both gain by swapping talent.
Apple, send your marketing wizards to lend your partner a hand. It sorely needs help.
AT&T, send some engineers to redesign the iPhone to make better use of …

If you’re reading this blog:
you likely either own an iPhone or an Android device
… and you’ve likely read my coverage of the marketing blitzes around Droid and around Apple’s iPhone
… and you’ve probably seen the …

I subscribe to Starbucks’ Facebook Page updates via SMS because I like to stay current with Facebook’s most current brand marketer. With 5.1m Facebook fans, they tend to innovate… and also get seem to trial …

Before Apple enabled in-application purchases, the hot debate was whether or not revenue maximization came from charging for downloads (and limiting distribution) or through in-app advertisements (and hoping for continued engagement).
For game and music …