Articles in Polaris
Browsing the headlines is a pretty powerful and interesting way to digest Google I/O as they are driven by big, important numbers:
Last week we announced an investment in Spindle. Today, I am excited to an investment in another seed-stage, Dogpatch Labs, social media company: PostRocket.
PostRocket optimizes Facebook content for brand and page owners. It’s a problem …
It’s a bold vision: “build the discovery engine for hte social web”… and that’s precisely what excites us about Spindle. Based in Cambridge, MA and started in Dogpatch Labs, Spindle aims to deliver actionable information …
Note: this article originally appeared on TechCrunch: Designing for Mobile: 7 Guidelines for Startups to Follow
As an investor, I’ve seen hundreds of mobile application pitches. And as a consumer, I’ve downloaded hundreds more – some …
Note: this article originally appeared on TechCrunch: 10 Ways to Leverage Facebook for Startups: Part II, On-Site
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Yesterday I discussed how to improve user acquisition, activation and activity by building …
Note: this article originally appeared on TechCrunch: 10 Ways Your Startup Can Hook Into Facebook, Part I: On The Web
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Having already covered how startups can use search and Twitter …
Note: This article originally appeared on TechCrunch (“14 Steps to Successful SEO for Startups”).
For startups, it is dangerous to entirely separate product and marketing – both strategically and organizationally. A great product isn’t overly useful …
Note: This article originally appeared on TechCrunch (“5 Ways for Startups to Grow Their Brands on Twitter”).
Last week I began an effort to answer those questions I get asked most frequently, starting with how to …
Note: This article originally appeared on TechCrunch (“How To Create An Early-Stage Pitch Deck For Investors”).
It is the first in a series of posts / decks that I will be doing on those questions …
As we build out Dogpatch Labs Palo Alto and meet with potential residents, we have had the opportunity to reflect on Dogpatch Labs… which is now a little more than years old. Credit for this …
A big, important and timely update by ReadyForZero (note: portfolio company). With over $75,000,000 of credit card debts already being tracked and managed in their system, ReadyForZero today expanded their product to service other debts …
Note: this post originally appeared on TechCrunch: Startups, Seed Funding, And Avoiding Empty Pockets (October 13, 2011). I have reposted it here.





