This is one of the more creative and fun Facebook Connect implementations. Predators – a surprisingly good movie, promise! – launched a Facebook viral campaign in conjunction with their national launch two weeks ago (opened …

The new season of Mad Men premiers on AMC July 25th…
But why wait until then to get your Mad Men fill?

More than most people, I am very tolerant of advertising… the bigger and bolder, the better!
Below, USPS.com is promoting Toy Story 3. Its big and cute… but it is without context or action:
- there …

This weekend, your local Golfsmith will be hosting Nike’s National Golf Day – which features Nike product demos, discounts, etc. But Facebook fans of both Nike Golf and Golfsmith get the VIP treatment with a …

Facebook’s gifting ad units have been around since the fall of 2009 – but it appears that Facebook has added functionality to the unit that displays gifts and messages shared between your friends. This change …

A few days ago, I highlighted the latest Carl’s Jr. Facebook campaign and noted the impressive mix of product, virality, advertising and consumer benefit (aka coupons and rewards).
Below is a similar effort from Starbucks …

Last time NBC’s The Office poked fun at Facebook, it was over a geeky Halloween costume. In The Office’s season finale, they did it again… and it’s great:

The blog has been dormant for the past couple weeks – but back from our honeymoon (pictures coming!), I have a slew of quick posts that should have been covered earlier and warrant greater depth… …

Several social media best practices – particularly on Facebook – come from big consumer brands: Dunkin Donuts, Starbucks, Rockstar, Vitamin Water, etc. McDonalds is arguably the biggest brand, but….
Go to McDonalds.com and notice prominent links …

Earlier in the week, I got a lot of flack on Facebook for becoming a fan of the movie Dear John. I noted that it was for a purpose: my usual Facebook advertising and brand …

These days, sponsors might not like Tiger Woods… but TMZ sure does.
Steady at 3-4.5m daily pageviews, the news surrounding Tiger Woods over Thanksgiving doubled TMZ’s traffic, propelled them to the 51st most visited website, and …

Dogpatch Labs resident Appjet – makers of the the collaborative, realtime document editor EtherPad – has been acquired by Google. As announced on their blog, AppJet will be joining the Google Wave team and “the …