Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Call Elmo Facetime iPhone App is Simply Genius
May 22, 2012 – 8:07 am | Comments Off
Call Elmo Facetime iPhone App is Simply Genius

A very quick post to highlight the Call Elmo iPhone app because it is absolutely terrific and genius. The application essentially mocks the Facetime experience – but instead of a friend calling, Elmo calls. And …

Nike Basketball’s Beautiful Facebook Timeline In Time for NBA Playoffs
May 15, 2012 – 7:28 am | Comments Off
Nike Basketball’s Beautiful Facebook Timeline In Time for NBA Playoffs

Just a terrific, creative and well-timed use of the Facebook Timeline by Nike Basketball. Coinciding with the NBA Playoffs – and a handful of new sneakers for top stars like Lebron James, Kobe Bryant and …

Amazon Brings All 7 Harry Potter Books to Kindle Lending Club
May 10, 2012 – 11:51 am | Comments Off
Amazon Brings All 7 Harry Potter Books to Kindle Lending Club

This is pretty significant news out of Amazon: all seven Harry Potter books are now available in the Kindle Lending Club. It is the all-time bestselling book series and is a testament to Amazon’s willingness …

Porsche + Facebook + Pinterest
February 27, 2012 – 3:28 pm | Comments Off
Porsche + Facebook + Pinterest

So much is great about this: Porsche takes to Facebook to alert fans that the Macan is on Pinterest…. that drives 2,500 likes and 200 shares within 6 hours. That alone is interesting and somewhat …

Grantland, HBO & Kenny Powers Team Up: Great Integrated Marketing
February 17, 2012 – 10:49 am | Comments Off
Grantland, HBO & Kenny Powers Team Up: Great Integrated Marketing

This is a fun, effective example of integrated / co-marketing done right. Grantland is ESPN’s new sports and pop-culture media hub (led by Bill Simmons). To simply sum up Grantland: it is a robust blog …

Amazon Prime Instant Video Catalog Grows
February 8, 2012 – 3:06 pm | Comments Off

Such is the online video content war: catalogs grow, compete and find their way into the homes / devices of as many eyeballs as possible…. after all, content wants to be seen and ultimately the …

Yesterday, Living Social Sold 1.39 Billion Calories Worth of McDonald’s Food.
December 2, 2011 – 10:25 am | 2 Comments

Yesterday Living Social ran a promotion with McDonald’s: $13 for 5 Big Macs and 5 large fries.
With 15 hours to go, they have already sold ~260,000 deals… which equates to 1.2 million Big Macs.
~35,000 people …

Humanizing Your Brand
November 30, 2011 – 11:53 am | One Comment
Humanizing Your Brand

Editor’s note: Guest contributor Andrew Machado is the founder of Open Home Pro, which empowers real estate agents to give their clients a new type of experience when shopping for a home with just …

MyFace. From FX’s The League.
November 7, 2011 – 10:50 pm | 3 Comments

The world’s first offline social network.
From FX’s The League. This is terrific.

Please excuse the poor quality… home video =)
And please excuse some slight profanity – but still kosher for TV!

11 Ways to Usher the NFL, NBA, MLB into the New Web
October 6, 2011 – 6:30 am | 58 Comments
11 Ways to Usher the NFL, NBA, MLB into the New Web

I am a sports nut. That shouldn’t be news if you follow me here or on Twitter / Facebook. I also spend my professional life on the web and looking at new technologies. In part …

Borders Palo Alto Closing, Offers 60% Off $45 Blu Rays (Bargain!)
September 3, 2011 – 9:17 am | 321 Comments

The downtown Palo Alto Borders is closing and the entire store is marked at 60-80% off. Everything is on sale – from the books to the bookshelves. I walked in with the intention of buying …

Lady Gaga Uses Facebook Event to Launch New Single
February 11, 2011 – 3:47 pm | 422 Comments
Lady Gaga Uses Facebook Event to Launch New Single

230,000 have RSVP’d to the debut of Lady Gaga’s new single: Born This Way. Why? In part because it is Lady Gaga (who only trails Justin Bieber in internet popularity) and in part because the …