Announcing Dogpatch Labs Palo Alto & Europe
September 29, 2011 – 8:27 am | 349 Comments

In early September, we got the unfortunate news that the San Francisco Port Authority was closing Pier 38 (home to Dogpatch Labs San Francisco).

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Articles in Pop Culture

Mad Men’s New Season: Starring You with JibJab
July 6, 2010 – 4:58 am | 329 Comments
Mad Men’s New Season: Starring You with JibJab

The new season of Mad Men premiers on AMC July 25th…
But why wait until then to get your Mad Men fill?

USPS.com Goes Toy Story 3
July 4, 2010 – 9:36 am | 654 Comments
USPS.com Goes Toy Story 3

More than most people, I am very tolerant of advertising… the bigger and bolder, the better!
Below, USPS.com is promoting Toy Story 3. Its big and cute… but it is without context or action:
- there …

Golfsmith & Nike National Golf Day Give Free Nike Golf Balls to Facebook Fans
June 22, 2010 – 8:21 am | 2 Comments
Golfsmith & Nike National Golf Day Give Free Nike Golf Balls to Facebook Fans

This weekend, your local Golfsmith will be hosting Nike’s National Golf Day – which features Nike product demos, discounts, etc. But Facebook fans of both Nike Golf and Golfsmith get the VIP treatment with a …

Facebook’s Gift Ad Units Now Feature Friends’ Gifts, Messages
June 2, 2010 – 8:38 am | 420 Comments
Facebook’s Gift Ad Units Now Feature Friends’ Gifts, Messages

Facebook’s gifting ad units have been around since the fall of 2009 – but it appears that Facebook has added functionality to the unit that displays gifts and messages shared between your friends. This change …

Starbucks: Share on Facebook, Receive a Via Coupon
May 28, 2010 – 11:26 am | 406 Comments
Starbucks: Share on Facebook, Receive a Via Coupon

A few days ago, I highlighted the latest Carl’s Jr. Facebook campaign and noted the impressive mix of product, virality, advertising and consumer benefit (aka coupons and rewards).
Below is a similar effort from Starbucks …

What the Next Gen Social Network Looks Like
May 23, 2010 – 7:54 pm | 329 Comments
What the Next Gen Social Network Looks Like

Last time NBC’s The Office poked fun at Facebook, it was over a geeky Halloween costume. In The Office’s season finale, they did it again… and it’s great:

JibJab Celebrates 30 Years of Star Wars
May 10, 2010 – 4:02 pm | 617 Comments
JibJab Celebrates 30 Years of Star Wars

The blog has been dormant for the past couple weeks – but back from our honeymoon (pictures coming!), I have a slew of quick posts that should have been covered earlier and warrant greater depth… …

Follow McDonalds on Facebook, Are you Sure?
March 12, 2010 – 12:49 pm | 17 Comments

Several social media best practices – particularly on Facebook – come from big consumer brands: Dunkin Donuts, Starbucks, Rockstar, Vitamin Water, etc. McDonalds is arguably the biggest brand, but….
Go to McDonalds.com and notice prominent links …

Dear John, The Facebook Ad Campaign With Everything
January 16, 2010 – 11:24 am | 392 Comments
Dear John, The Facebook Ad Campaign With Everything

Earlier in the week, I got a lot of flack on Facebook for becoming a fan of the movie Dear John. I noted that it was for a purpose: my usual Facebook advertising and brand …

Tiger Woods Propels TMZ to 51st Most Visited Website
January 13, 2010 – 9:27 pm | 285 Comments
Tiger Woods Propels TMZ to 51st Most Visited Website

These days, sponsors might not like Tiger Woods… but TMZ sure does.
Steady at 3-4.5m daily pageviews, the news surrounding Tiger Woods over Thanksgiving doubled TMZ’s traffic, propelled them to the 51st most visited website, and …

Google Acquires AppJet (Creators of Etherpad) – Congratulations!
December 4, 2009 – 8:02 pm | One Comment
Google Acquires AppJet (Creators of Etherpad) – Congratulations!

Dogpatch Labs resident Appjet – makers of the the collaborative, realtime document editor EtherPad – has been acquired by Google. As announced on their blog, AppJet will be joining the Google Wave team and “the …

Modelinia Live Streams the Victoria’s Secret Fashion Show via Facebook
November 19, 2009 – 2:35 pm | Comments Off
Modelinia Live Streams the Victoria’s Secret Fashion Show via Facebook

Just a few weeks ago, Modelinia live streamed the Heidi Klum Halloween Party through Facebook and Facebook Connect. Tonight is the Victoria’s Secret Fashion Show and Modelinia is doing a live stream on Facebook for …