I have been a Netflix subscriber for a few years – sometimes very active and other times ‘pausing’ my account. I was excited to have Netflix (finally) arrive on Playstation 3 because it is a …

Wendy’s has been advertising their new Bacon Deluxe burger which features four strips of Applewood bacon:

So unless you love bacon, why is this interesting? Because Wendy’s has been promoting the burger heavily in an interactive …

This clip from the office is great. And if you don’t find this funny, then you clearly aren’t as geeky as I am:

Two weeks ago, I wrote about Modelinia’s Facebook contest that gave creative fans the opportunity to spend Halloween with Heidi Klum at her famous Halloween Costume Party.
Tonight, everyone has the opportunity to spend Halloween …

Advertising Age has recently spent quite a bit of time dissecting the Jay Leno effect on NBC and viewership, ratings and advertising. For instance, “A 30-second spot in “Jay Leno” costs between an average of …

In his newest book, Eating the Dinosaur, Chuck Klosterman (my favorite current author) tackles reality, perception and voice. In describing the theme of the book, Klosterman says: “most of the core questions dwell on the …

Want to spend your Halloween with Heidi Klum at her famous Halloween costume party. According to OMG on Yahoo, “Heidi Klum loves Halloween. That’s why she throws a big costume party every year that all …

Consumers used to go to Apple’s iTunes because it was easier, cheaper and more effecient. Now compared to Amazon, it is is neither cheaper nor easier… Now I buy my music directly through Amazon (as …

In preparation for Lifetime’s season premier of Project Runway, PerezHilton.com ran its standard background ad unit alongside integrated, rich IAB units. The unique part of this campaign, however, was how Perez removed the blog’s standard …

If you live in San Francisco and love coffee, you likely know about Blue Bottle Cafe – it is arguably the best coffee in the city, has a rabid fanbase and was made famous by …

Last week, I wrote about Starbuck’s using Facebook Polls and Facebook’s Top Pages (both all-time and daily growth). Here is another example of a rich, interactive campaign through Facebook: Travel Channel’s Man vs. Food.
The new …

Much has been made of YouTube’s ability to monetize… but the most viewed video of the week (the JK Wedding Entrance Dance) clearly drove sales – boosting Chris Brown’s ‘Forever’ into the seventh most purchased …