Note: This article originally appeared on TechCrunch (“5 Ways for Startups to Grow Their Brands on Twitter”).
Last week I began an effort to answer those questions I get asked most frequently, starting with how to …

Below is a screenshot of Facebook testing new listen buttons in the news ticker alongside music apps like Spotify.

Here’s the Google+ right column. It’s getting awfully crowded / busy and its one large promotion for Google+ functions / features:

Sports fans today got a Black Friday present: the 149 day NBA lockout is on the verge on ending.
And the result is a good thing for fans: the season will be 66 games (a better …

Facebook has begun integrating their new Subscribe functionality into Facebook Comments. It includes a small subscribe link next to each commenter’s name / icon that allows in-line subscription. That does a few things:

I’ve written a fair amount about how publishers should be better leveraging Twitter, Facebook Subscribe, and social products… and even tailored it to verticals like sports.

Notice anything about the below screenshot of a Twitter search? Only two of the tweets actually contain the search query (“Peyton Hillis”)…. but all of the returned tweets are relevant and discuss “Peyton Hillis” on …

Almost exactly two years ago, Facebook introduced a series of new ad units around gifting, polling, liking, etc. Two years later, here is a view of the new Facebook Bud Light campaign – which is …

Ahead of F8, Facebook has rolled out several changes … which is rather remarkable considering how many updates / features and how significant some are. To do it a couple days ahead of F8 is …

I recently touched on the potential importance of Facebook Subscribe, Facebook Subscribe: Opportunity for Publishers & Online Voices… and here is why Subscribe is important and not simply a “me too” product:

In April, I wrote a response to Mark Cuban’s “Does ESPN.com have a Twitter Problem“. My premise was that Twitter is a huge, (relatively) under-utilized platform for ESPN to break news, engage with fans and …

Twitter recently rolled out their native image product (with other media types apparently on the way). It’s a simple integration that makes a ton of sense from a product perspective… particularly for Twitter mobile.