I love that Twitter is baked directly into iOS…. but could be so much more – and I’ve written about that from the launch (example here). My primary frustration is that the integration doesn’t do …

I haven’t logged into Google Plus in a little, so I cannot tell if this is a new feature or a result of my infrequent usage – nevertheless, I was taken aback by Google’s new …

Facebook has launched Messenger for Windows. Finally – it’s great. (Although I still think it’s time to launch a browser!)
What’s noteworthy is the download page and flow… which is unique (to me!) and a gorgeous, …

“We are moving from ads to stories. Lots of ads add up to noise. Lots of stories are how we build our relationships.”
- Mike Hoefflinger, Facebook
From Facebook’s Marketing Keynote

Just last week I wrote about the new Facebook Feature Posts that are being anchored atop the newsfeed (and are very lightly marked as ads).

Note: This article originally appeared on TechCrunch (“5 Ways for Startups to Grow Their Brands on Twitter”).
Last week I began an effort to answer those questions I get asked most frequently, starting with how to …

Below is a screenshot of Facebook testing new listen buttons in the news ticker alongside music apps like Spotify.

Here’s the Google+ right column. It’s getting awfully crowded / busy and its one large promotion for Google+ functions / features:

Sports fans today got a Black Friday present: the 149 day NBA lockout is on the verge on ending.
And the result is a good thing for fans: the season will be 66 games (a better …

Facebook has begun integrating their new Subscribe functionality into Facebook Comments. It includes a small subscribe link next to each commenter’s name / icon that allows in-line subscription. That does a few things:

I’ve written a fair amount about how publishers should be better leveraging Twitter, Facebook Subscribe, and social products… and even tailored it to verticals like sports.

Notice anything about the below screenshot of a Twitter search? Only two of the tweets actually contain the search query (“Peyton Hillis”)…. but all of the returned tweets are relevant and discuss “Peyton Hillis” on …