Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Twitter iOS Integration, Contacts
May 24, 2012 – 5:52 am | No Comment
Twitter iOS Integration, Contacts

I love that Twitter is baked directly into iOS…. but could be so much more – and I’ve written about that from the launch (example here). My primary frustration is that the integration doesn’t do …

#TrendingOnGoogle+
May 8, 2012 – 2:07 pm | Comments Off

I haven’t logged into Google Plus in a little, so I cannot tell if this is a new feature or a result of my infrequent usage – nevertheless, I was taken aback by Google’s new …

Facebook Launches Messenger for Windows. Gorgeous Download Design.
March 5, 2012 – 11:56 am | Comments Off
Facebook Launches Messenger for Windows. Gorgeous Download Design.

Facebook has launched Messenger for Windows. Finally – it’s great. (Although I still think it’s time to launch a browser!)
What’s noteworthy is the download page and flow… which is unique (to me!) and a gorgeous, …

The Future of Facebook Ads
February 29, 2012 – 11:05 am | Comments Off

“We are moving from ads to stories. Lots of ads add up to noise. Lots of stories are how we build our relationships.”
- Mike Hoefflinger, Facebook
From Facebook’s Marketing Keynote

Facebook Sparks Offer Virality with Sponsored Offers, Anchor Promotion
February 28, 2012 – 7:07 am | One Comment
Facebook Sparks Offer Virality with Sponsored Offers, Anchor Promotion

Just last week I wrote about the new Facebook Feature Posts that are being anchored atop the newsfeed (and are very lightly marked as ads).

How to Grow Your Brand on Twitter. 5 Overarching Guidelines. Tons of Examples.
January 15, 2012 – 9:45 am | Comments Off
How to Grow Your Brand on Twitter. 5 Overarching Guidelines. Tons of Examples.

Note: This article originally appeared on TechCrunch (“5 Ways for Startups to Grow Their Brands on Twitter”).
Last week I began an effort to answer those questions I get asked most frequently, starting with how to …

Facebook Testing “Listen” Buttons in the Ticker
December 21, 2011 – 8:37 am | 3 Comments
Facebook Testing “Listen” Buttons in the Ticker

Below is a screenshot of Facebook testing new listen buttons in the news ticker alongside music apps like Spotify.

Google+ Navigation Crowded with Google+ Promotions.
December 5, 2011 – 9:48 am | Comments Off
Google+ Navigation Crowded with Google+ Promotions.

Here’s the Google+ right column. It’s getting awfully crowded / busy and its one large promotion for Google+ functions / features:

Twitter’s Role in the NBA Lockout. Fascinating.
November 26, 2011 – 1:55 pm | 2 Comments
Twitter’s Role in the NBA Lockout. Fascinating.

Sports fans today got a Black Friday present: the 149 day NBA lockout is on the verge on ending.
And the result is a good thing for fans: the season will be 66 games (a better …

Facebook Rolls Out Subscribe to Comments. Improves Product and Promotes the Still-Hard-To-Find Subscribe Feature.
October 31, 2011 – 12:12 pm | 69 Comments
Facebook Rolls Out Subscribe to Comments. Improves Product and Promotes the Still-Hard-To-Find Subscribe Feature.

Facebook has begun integrating their new Subscribe functionality into Facebook Comments. It includes a small subscribe link next to each commenter’s name / icon that allows in-line subscription. That does a few things:

ESPN’s Grantland & Bill Simmons Show How Publisher Networks Can & Should Leverage Twitter
October 29, 2011 – 7:25 am | 4 Comments
ESPN’s Grantland & Bill Simmons Show How Publisher Networks Can & Should Leverage Twitter

I’ve written a fair amount about how publishers should be better leveraging Twitter, Facebook Subscribe, and social products… and even tailored it to verticals like sports.

Twitter Search May Surprise You
October 25, 2011 – 9:02 am | Comments Off
Twitter Search May Surprise You

Notice anything about the below screenshot of a Twitter search? Only two of the tweets actually contain the search query (“Peyton Hillis”)…. but all of the returned tweets are relevant and discuss “Peyton Hillis” on …