Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Carl’s Jr Launches Viral Ad Campaign on Facebook. It’s Great.
May 24, 2010 – 8:55 am | 592 Comments
Carl’s Jr Launches Viral Ad Campaign on Facebook. It’s Great.

Remember Burger King’s 2005 Subservient Chicken ad campaign? It is listed on Wikipedia as a notable example of “viral marketing campaigns” and was cited by Wired Magazine as one of the most successful viral ads …

Polaris is Excited to Back Formspring.me
March 23, 2010 – 11:40 am | 300 Comments
Polaris is Excited to Back Formspring.me

Yesterday, Formspring (http://www.formspring.me) announced a $2.5m Series A investment that was led by Baseline Ventures and FreeStyle Capital. Polaris is excited to also participate alongside a slew of terrific angel investors: Ron Conway’s SV Angels, …

Foursquare Traffic Sources: Facebook 33%, Google 22%
March 16, 2010 – 11:13 am | 711 Comments
Foursquare Traffic Sources: Facebook 33%, Google 22%

As you can tell from recent blog posts, I have been spending time looking at traffic sources for various sites (Facebook, Huffington Post, Perez Hilton, etc).
New data from Hitwise reveals that one-third of Foursquare’s traffic …

Brizzly Launches iPhone App & Brizzly Guide
March 10, 2010 – 1:51 pm | One Comment
Brizzly Launches iPhone App & Brizzly Guide

A big, exciting day for Brizzly (whom I have written about more than a few times!). Today they announce two major product launches:
1. Brizzly for the iPhone

7 Reasons Google Buzz Matters
February 11, 2010 – 7:20 am | 222 Comments

Mind you, this is coming from a someone who does not profess to understand Google Wave (after several attempts)…
and from someone who believes that Facebook is the bigger than most give it credit for.
Here are …

SEO: Content is King; Social Media: Context is King
February 8, 2010 – 8:45 am | 196 Comments
SEO: Content is King; Social Media: Context is King

While leading natural search strategy at eBay, we had a motto: Content is King. It wasn’t a unique tagline – even CKX, Inc (American Idol, Elvis Presley, etc) stands for “Content is King”.
While at the …

Checking-In: The Geo-coded Status Update
February 6, 2010 – 12:37 pm | 216 Comments
Checking-In: The Geo-coded Status Update

Two excellent posts on the current status of geo-location companies by Robert Scoble and Hunter Walk (both bloggers are great and their blogs are must reads). Scoble argues that industry-first Foursquare is being squeezed by …

Twitter Local Trends: Local Search is About to Change
January 26, 2010 – 7:16 pm | 356 Comments
Twitter Local Trends: Local Search is About to Change

I might be in the minority here, but I consider Twitter’s launch of Local Trends Twitter’s most significant product advancement since… launch? It will no doubt be overshadowed by tomorrow’s Apple announcement – but local …

Facebook Friends and Twitter Followers
December 24, 2009 – 9:23 am | Comments Off
Facebook Friends and Twitter Followers

Mike Hirshland today has a blog post, “Friends or Followers“, which describes the frequent conversation / debate around Facebook and Twitter:
In the course of our meeting [at Facebook] the Twitter question came up, and we …

Bit.ly Celebrates Hanukkah
December 14, 2009 – 6:53 pm | 221 Comments
Bit.ly Celebrates Hanukkah

And just to continue the URL shortener theme… I just noticed that Bit.ly celebrates Hanukkah with a really funny / clever graphic. It’s part underwater blob (their normal ‘mascot’) and part dreidel:

Bitly Update from …

One Week: Facebook’s FB.me and Google’s Goo.gl
December 14, 2009 – 4:34 pm | 3 Comments
One Week: Facebook’s FB.me and Google’s Goo.gl

I wrote on Saturday that Facebook had rolled out a new URL shortener, FB.me (covered on InsideFacebook here):

Today, Google announced their own shortener: Goo.gl. Interestingly, it is available only on the Google Toolbar, as a …

Dynamic Twitter Results Now Appearing Within Google SERPs
December 10, 2009 – 4:27 am | 804 Comments
Dynamic Twitter Results Now Appearing Within Google SERPs

This is my first time seeing Twitter results integrated within a Google search results page. The below query is for “Windows 7″ and you will notice a dynamic Twitter ‘widget’ in-line with other results. The …