Such is the online video content war: catalogs grow, compete and find their way into the homes / devices of as many eyeballs as possible…. after all, content wants to be seen and ultimately the …

I write a lot about Facebook as more than an acquisition tool – it’s a conversions tool, particularly through registration and activation. I bill it the “progressive registration” (read more here). Here is a terrific …

Note: this article originally appeared on TechCrunch: Designing for Mobile: 7 Guidelines for Startups to Follow
As an investor, I’ve seen hundreds of mobile application pitches. And as a consumer, I’ve downloaded hundreds more – some …

I’ve long argued that Apple’s iTunes and the app store are woefully unintelligent. They are akin to merchandising in a storefront… when there is data available to make the store experience more compelling and better …

Note: this article originally appeared on TechCrunch: 10 Ways to Leverage Facebook for Startups: Part II, On-Site
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Yesterday I discussed how to improve user acquisition, activation and activity by building …

Note: this article originally appeared on TechCrunch: 10 Ways Your Startup Can Hook Into Facebook, Part I: On The Web
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Having already covered how startups can use search and Twitter …

The Zappo’s security breach of a couple weeks ago was a reminder that your online passwords, data and activity are vulnerable… and to change your passwords often!

I spent time working at Philz Coffee yesterday (now in downtown Palo Alto – and if you haven’t enjoyed Philz… hurry. It’s amazing coffee).

Note: This article originally appeared on TechCrunch (“14 Steps to Successful SEO for Startups”).
For startups, it is dangerous to entirely separate product and marketing – both strategically and organizationally. A great product isn’t overly useful …

Before the holiday, I wrote that Facebook was testing “listen buttons” in the Ticker. I commented that it was sure to boost activity and conversions… but what happens when the ‘action’ graph expands and there …

Note: This article originally appeared on TechCrunch (“5 Ways for Startups to Grow Their Brands on Twitter”).
Last week I began an effort to answer those questions I get asked most frequently, starting with how to …

Last week I wrote a post about the the balancing act of revenue versus user experience. These tug of wars appear all the time, for instance – while at eBay, I used to think a …