Articles in Social Media
I have written much about the importance of copy in advertising… particularly Facebook ads.
The below premium Facebook ad from McDonald’s is the best yet. McDonald’s dedicated ~20% of their allotted 135 characters to a …
Last week I wrote about a Nike Golf / Golfsmith social media campaign that rewarded Facebook fans with special giveaways and discounts. The following ad units appeared alongside that blog post. They appeared instantly – …
The new season of Mad Men premiers on AMC July 25th…
But why wait until then to get your Mad Men fill?
When Zynga launched Treasure Isle, I wrote about the economies of scale that enabled them to drive nearly 17,000,000 monthly active users in the game’s first 18 days… staggering figures. Zynga’s latest game, Frontierville, is …
Strangely lost in last week’s iPhone 4 hype was Facebook’s announcement of their “Open Graph Search Engine”. It is very young and therefore inelegant – but it is significant move that Google likely is worried …
In advance of the US Open at Pebble Beach this Thursday – Sunday, Nike has taken to Facebook to reveal their sponsored golfer’s daily outfits. Each golfer has a page within their “Athlete Apparel: 2010 …
Facebook recently started taking applications for beta testers of their new questions products (TechCrunch coverage here). The application itself is interesting in that it is far more thorough than the standard name & email process. …
Earlier this week Zynga launched their newest game Frontierville – it already has 1.3m monthly actives and 450k fans. While Frontierville’s gameplay inherits many of the best practices of its siblings, its domain behavior doesn’t. …
A few Dogpatch Labs / Polaris related updates – which I typically try to bundle together!
1. Dogpatch Labs New York featured on CNN
User acquisition and customer lifecycle / progression is often measured with funnels and segmentation studies (interested in more? take a look at KissMetrics – a Polaris company). It is not a big stretch – but …
It’s part Foursquare, part Fanpulse and part ESPN / vintage InGameNow:
Foursquare has teamed up with the NBA to award Celtics and Lakers badges to fans who ‘check in’ tonight and shout either “Go Lakers” or …
Facebook appears to be testing new notification settings and formats. As you can see in the below screenshot, the typical notification is rather straightforward: “Jon Doe likes your photo” – where the name links to …
