This is a fun, light post from always-socially-creative Starbucks.
Starbucks is unveiling a new coffee brew (the Blonde Roast) tomorrow (January 12th). In an effort to promote the new roast, they have created a social campaign …

During the holiday season, why not write about great packaging? (a theme I have written about before)

I write a lot about Redbox, in part because I am frequent users and in part because they are terrific marketers. Here’s yet another example of Redbox leveraging SMS to drive promotions (and to collect …

It’s that time of year when iTunes – and countless other retailers / merchandisers – publish their “Best of 2011″ lists. It’s fun to review the lists, particularly when a great merchant / voice crafts …

Hulu has introduced a new sharing mechanism that does two things:
1. It allows users to comment specifically on ‘moments’. That then publishes the specific scene to your Facebook wall and stores your comment at the …

Below is a screenshot of Facebook testing new listen buttons in the news ticker alongside music apps like Spotify.

Bonobos is currently running a viral giveaway on Facebook: Win a Wardrobe. Giveaways on Facebook aren’t unique – they are great ways to drive Facebook fans, sharing and awareness.

By now you have surely heard of P90x – the ultra-popular home workout program that become famous for the never-ending infomercials. After the success of P90x, parent company Beachbody recently released P90x 2… and in …

Two weeks ago I wrote that it’s time for Facebook to rethink email. Facebook messages is currently a hybrid between chat and lightweight email. Considering that each of us have Facebook email addresses (ie ryanspoon@facebook.com), …

I often give the advice of studying web leaders and learning from what they are great at. For instance, Amazon is unrivaled in the ease of navigation, findability and user experience. For user acquisition, onboarding …

I was introduced to Maker’s Mark Amabassador Club by my friend Chaz Yoon (LivingProof.com, previously a colleague at eBay). Chaz described it as one of the most unique and compelling “VIP customer” programs.

I rarely visit Foursquare.com (it’s one of those destinations that is almost entirely mobile). Nevertheless, Foursquare is doing very interesting stuff on its .com and is clearly focused on using the web to build out …