As brands and marketers continue to grow their presence on Facebook through Facebook Pages, ‘fan acquisition’ becomes as important as ongoing engagement / marketing.
Like traditional traffic acquisition, there are various methods – some organic …

Wendy’s has been advertising their new Bacon Deluxe burger which features four strips of Applewood bacon:

So unless you love bacon, why is this interesting? Because Wendy’s has been promoting the burger heavily in an interactive …

Minutes ago, the Bay Bridge re-opened and I was able to follow in real-time through Brizzly (and their in-stream multimedia) and @hnshah’s Twitter / Twitpic stream (who for some reason wanted to be the first …

Two weeks ago, I wrote about Modelinia’s Facebook contest that gave creative fans the opportunity to spend Halloween with Heidi Klum at her famous Halloween Costume Party.
Tonight, everyone has the opportunity to spend Halloween …

I wrote this on Twitter and Facebook last night – but yesterday was a very full day of news across a variety of tech space: mobile, social media, advertising, gadgets, etc. Here are a few …

This is the first time I have seen an unbranded “research” ad on Facebook that uses their new interactive platform (polling, events, etc). Below is a screenshot of an unbranded “research poll” about car insurance …

In his newest book, Eating the Dinosaur, Chuck Klosterman (my favorite current author) tackles reality, perception and voice. In describing the theme of the book, Klosterman says: “most of the core questions dwell on the …

Ala LinkedIn and other popular services that encourage users to become more engaged and active, Facebook appears to have rolled out a new “activity” measurement for users. While other sites also help users advance through …

Because the “real time web” can be overwhelmingly active and noisy, Facebook has decided to simplify the newsfeed with a new “Best Of” feed that summarizes the “most interesting” activity from your network’s last twenty-four …

Want to spend your Halloween with Heidi Klum at her famous Halloween costume party. According to OMG on Yahoo, “Heidi Klum loves Halloween. That’s why she throws a big costume party every year that all …

Facebook has been rapidly innovating with their ad platform and rolling out new ad formats. We have seen:
- Fan Page ad units
- Polling and rich video units
- Direct response / Sampling units
It looks as though …

Congratulations to JibJab who is the 8th gainer this week on InsideFacebook’s Top Facebook App Gainers.
JibJab’s new Monster Mash Sendable has become a Haloween hit. Yesterday, they announced 5,000,000 views – it was announced …