Almost exactly two years ago, Facebook introduced a series of new ad units around gifting, polling, liking, etc. Two years later, here is a view of the new Facebook Bud Light campaign – which is …

I am a sports nut. That shouldn’t be news if you follow me here or on Twitter / Facebook. I also spend my professional life on the web and looking at new technologies. In part …

If you’ve spent time with the new Facebook layout, you will notice how much the interface now leverages in-line expansions (I like to call them ‘blooms’). Blooms are when a click prompts an in-line, expanded …

More functionality & features often means more business & complexity.
And as Facebook continues to roll out features, the experience can be crowded. To Facebook’s credit, the site is remarkably clean considering the long list …

Yesterday Google+ created shareable, public circles. And, as power user Robert Scoble suggested, engagement and usage has surged. In less than a day, I’ve had over 1,000 people follow me. That is entirely attributable to …

A handful of quick, disorganized thoughts on Facebook’s announcements / releases this week:
Immersive
The activity ticker is immersive and really amplifies ‘viral’ potential. I have ‘liked’ (and listened and read and soon to be much watched, …

Ahead of F8, Facebook has rolled out several changes … which is rather remarkable considering how many updates / features and how significant some are. To do it a couple days ahead of F8 is …

I recently touched on the potential importance of Facebook Subscribe, Facebook Subscribe: Opportunity for Publishers & Online Voices… and here is why Subscribe is important and not simply a “me too” product:

A post I drafted a few weeks ago and never published… better late than never (I think!)
Two good examples of In the River promotions for two new, relatively off-stream product launches:

Yesterday Facebook announced their Subscribe feature (you can read more from Facebook here). It is an important step as it changes the relationship of users: friends, followers, two-way delivery, etc.
It is also interesting that …

In April, I wrote a response to Mark Cuban’s “Does ESPN.com have a Twitter Problem“. My premise was that Twitter is a huge, (relatively) under-utilized platform for ESPN to break news, engage with fans and …

I’ve written about the benefits of using Facebook connect as a registration path:

1. it’s becoming universal and therefor familiar