Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Chrome, Extensions, Google+ & Facebook.
July 18, 2011 – 10:40 am | 329 Comments
Chrome, Extensions, Google+ & Facebook.

Anything wrong with this picture?

iOS5: Apple’s Web ‘Reader’ is Awesome. But Also a Trojan Horse for Ads?
July 17, 2011 – 8:18 am | 358 Comments
iOS5: Apple’s Web ‘Reader’ is Awesome. But Also a Trojan Horse for Ads?

It’s been a year of chess moves between Google, Apple, Facebook and Twitter. For example, look at the last few weeks alone:
- Google+ launches as Google’s social effort (and its good)
- iOS5 is announced with …

Facebook Favorite Places
July 12, 2011 – 3:50 pm | Comments Off
Facebook Favorite Places

As Facebook Places ramps (via mobile, deals, etc), Facebook has started promoting Favorite Places. It is a module that asks users which Place they prefer (this or that). The two choices seems to be either …

Five Reasons (And Screenshots) to Not Overlook Google+
July 5, 2011 – 6:14 am | 361 Comments
Five Reasons (And Screenshots) to Not Overlook Google+

The Google+ launch has been well received and, for the most part, I have been very impressed by the product (it feels more complete, usable and social than other recent Google products). But they still …

The Difference Between Marketing Emails & Notification Emails. Facebook & Twitter Demonstrate.
June 29, 2011 – 9:05 am | 437 Comments
The Difference Between Marketing Emails & Notification Emails. Facebook & Twitter Demonstrate.

Groupon, Rue La La, Gilt Group, etc have built big businesses atop big email lists and great email marketing.
Twitter has beefed up their email efforts by delivering notifications for retweets, mentions and favorites by your …

Apple, Twitter, iOS5 and Facebook’s Phone Integration (Welcomed or Not)
June 24, 2011 – 8:12 am | 394 Comments
Apple, Twitter, iOS5 and Facebook’s Phone Integration (Welcomed or Not)

The more I play with Apple’s iOS5, the more impressed I am with the Twitter integration.
And the more aware I am of the potential impact it has on Twitter…
But why isn’t Facebook integrated instead or …

Facebook Deals Continues to Get Interesting.
June 9, 2011 – 9:38 am | 31 Comments
Facebook Deals Continues to Get Interesting.

I have written a fair amount about Facebook Deals and why it is interesting & worth keeping an eye on…. and it’s timely as Groupon nears its IPO and Google & Amazon begin to enter …

Utilize the Mobile App Update Section. Examples of FourSquare, Path & Square.
June 2, 2011 – 10:11 am | Comments Off
Utilize the Mobile App Update Section. Examples of FourSquare, Path & Square.

Maybe I am too much of a geek, but I actually enjoy reading application version updates. I assume most people do not read them thoroughly (many do not regularly update their apps either), but it …

Facebook Deals New Treatment: Overlaying Friends & Places.
May 26, 2011 – 8:36 am | Comments Off

While it is a relatively minor update, I love the new UI / treatment being used on Facebook Deals.
Facebook is now overlaying your friend’s names / images atop deals they have either purchased or …

Facebook Deals: An Ad Unit with the Buy Button Integrated.
May 20, 2011 – 7:30 am | 3 Comments

I am still unsure about Facebook Deals:
- just how fully baked the idea / effort is.
- how Deals are suggested to me and dispersed throughout the Facebook experience / flow.
- what Facebook Deals becomes? Is …

Facebook Enables Photo Tagging For Pages. Some Marketing Opportunities.
May 15, 2011 – 6:42 am | 33 Comments
Facebook Enables Photo Tagging For Pages. Some Marketing Opportunities.

Facebook quietly released an important product update for marketers and page-owners: the ability to tag images with pages (in addition to people). It’s a simple update / change – but very meaningful and, in the …

Amazon’s MyHabit Launches with “Exclusive Membership” Gimmick. Except for Amazon Users (eg everyone).
May 10, 2011 – 2:19 pm | 438 Comments
Amazon’s MyHabit Launches with “Exclusive Membership” Gimmick. Except for Amazon Users (eg everyone).

Remember when Gilt Group and Rue La La first launched and you had to be “invited”? It was a genius marketing effort that established a brand of high-end exclusivity. It also was important in jump-starting …