Earlier I wrote about tech companies advertising during the Super Bowl and how they used the web to promote the campaigns ahead of the game.

It is common to think of Facebook as user / traffic acquisition lever (perhaps the best available considering its 600m users, its viral network, and the developer platform and tools). But thanks to a recent, …

Continuing the theme of posting about TV commercials… here is the latest spot for Adam Sandler’s new movie “Just Go For It.” The entire spot is created around Facebook: it opens with a Like button …

During today’s NFL playoffs game, you may have seen the Blackberry spot featuring Blackberry’s App World and the Urbanspoon application. The advertisement is well done and features small business owners (right in Blackberry’s sweet spot) …

Your typical email from LinkedIn is text-based and includes some sort of notification about your network, messages, etc. They are straightforward, actionable and likely focus on conversions. A very different email arrived from LinkedIn this …

Over the summer I wrote about the four keys to Facebook page marketing: authenticity, consistency, regularity and engagement.

I have written several times about Facebook’s continued promotion of the Friend Finder tool … which one attempt by Facebook to encourage user invites.

Two years ago (somehow it’s been that long), I gave 20 predictions for digital media & e-commerce in 2009. This year, I am going to do it slightly differently and write individual posts about various …

Here is an example of why it is important to pay attention to an advertisement’s provider:

McDonald’s is currently buying sponsored ads on Facebook to ask whether you “would check-in at a McDonald’s restaurant”. Considering that McDonald’s does not currently provide offers for checking-in via Facebook Places, this appears to be …

Last week I wrote about how both Starbucks and H&M are beginning to advertise their Facebook Deals / Facebook Places campaigns.

As Facebook ramps its own Deal platform, it appears as though they might be testing a new ad unit / format with the web’s leading deal provider: Groupon.