This weekend, your local Golfsmith will be hosting Nike’s National Golf Day – which features Nike product demos, discounts, etc. But Facebook fans of both Nike Golf and Golfsmith get the VIP treatment with a …

In advance of the US Open at Pebble Beach this Thursday – Sunday, Nike has taken to Facebook to reveal their sponsored golfer’s daily outfits. Each golfer has a page within their “Athlete Apparel: 2010 …

It’s part Foursquare, part Fanpulse and part ESPN / vintage InGameNow:
Foursquare has teamed up with the NBA to award Celtics and Lakers badges to fans who ‘check in’ tonight and shout either “Go Lakers” or …

Celebrating Tiger Wood’s ‘comeback’ to the PGA Tour, TGW.com ran a clever promotional campaign: receive free shipping on all NIKE golf products for the 24 hours following Tiger’s announcement.

Great stats from Facebook regarding the Olympic Hockey game yesterday afternoon:
Olympic Spirit: The sending of status messages on Facebook peaked Sunday at 2:29 pm PST and 2:54 pm PST during two significant goals in the …

This morning, Nike announced the unveiling of their new Nike Golf website via Facebook:

Twitter handled the volume of Super Bowl XLIV… until Peyton Manning threw the game-ending interception and effectively sealed a New Orleans Saints victory. Immediately after the play, Twitter was overwhelmed:

Congratulations to Dogpatch Labs residents Fanpulse on the launch of their iPhone App – just in time for the Super Bowl. FanPulse allows sports fans to “check in” to sporting games and interact with other …

A week ago, I wrote that only three of Apple’s top twenty grossing iPhone Apps feature in-app purchases. I wondered whether developers have determined that direct sales were more dependable and profitable than relying on …

beRecruited.com had a terrific 2009 – as a recruiting platform, an athletic network and a business (covered in the Sports Business Daily here).
During 2009, the beRecruited platform drove nearly 7,000,000 recruiting connections between …

There are a handful of websites that push the edge on rich ad units: the New York Times, Gizmodo, Yahoo and ESPN (to name a few). There are also a handful of brands that create …

ESPN’s Scorecenter iPhone App is the top sports application in iTunes, alongside several other successful ESPN apps: ESPN Radio ($2.99), ESPN Fantasy Football ($2.99), ESPN Zoom ($2.99), ESPN Streak for the Cash, ESPN 2010 World …