Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

Read the full story »
Web 2.0

Mobile

Advertising

Social Media

Web Design

Home » Archive by Category

Articles in Sports

Nike Basketball’s Beautiful Facebook Timeline In Time for NBA Playoffs
May 15, 2012 – 7:28 am | Comments Off
Nike Basketball’s Beautiful Facebook Timeline In Time for NBA Playoffs

Just a terrific, creative and well-timed use of the Facebook Timeline by Nike Basketball. Coinciding with the NBA Playoffs – and a handful of new sneakers for top stars like Lebron James, Kobe Bryant and …

Titleist, Nike Golf Compete for Facebook Relevance with the Masters
April 9, 2012 – 1:55 pm | Comments Off
Titleist, Nike Golf Compete for Facebook Relevance with the Masters

Fun and interesting screenshot below from my Facebook newsfeed just a few minutes ago. These two posts appeared beside one another and were not clustered under a topic (ie ‘Masters’ or ‘Golf’) by Facebook.

Google Takes to ESPN to Promote Google Plus, Group / Event Followings
March 25, 2012 – 8:28 am | 2 Comments
Google Takes to ESPN to Promote Google Plus, Group / Event Followings

If you’ve been watching any television recently, you’ve surely seen the barrage of ad spots for Google Chrome, Google Plus, and Internet Explorer 9. I understand Google’s effort but am generally confused by advertising specifically …

“The article, first published on the SI.com iPad application late Tuesday night…”
March 9, 2012 – 11:53 am | Comments Off
“The article, first published on the SI.com iPad application late Tuesday night…”

This cracks me up: ESPN (who has been criticized for not generously citing sources in the past) ran a front page article on UCLA’s troubled basketball team. In citing the source as Sports Illustrated, ESPN …

Ironic Ads: ESPN & Danica Patrick & Nationwide Insurance
February 25, 2012 – 12:16 pm | Comments Off
Ironic Ads: ESPN & Danica Patrick & Nationwide Insurance

File this under ironic advertising: ESPN is running a campaign for Nationwide insurance, whose advertisement coincides with today’s Nationwide Series race at Daytona and has featured a Danica Patrick crash (“Spnning out of control: Danica …

Make Your Content Accessible on Mobile – All Devices, All Formats. ESPN’s Gamecast as Example.
February 3, 2012 – 8:34 am | One Comment
Make Your Content Accessible on Mobile – All Devices, All Formats. ESPN’s Gamecast as Example.

I write a lot about tailoring your web experience for the environments where it is (and can) be used. That is particularly important for mobile which has its own UI needs, requirements, opportunities and challenges.

Differentiation exists as long as you can run faster, further.
January 3, 2012 – 8:42 am | Comments Off
Differentiation exists as long as you can run faster, further.

You’re probably familiar with Vibram 5 Finger Shoes that have become somewhat popular. They became popular in part because they were so different, unique and noticeable. When someone wears a pair – you visually take …

Fitness 2.0 as Demonstrated by P90X’s New iPhone App.
December 19, 2011 – 1:28 pm | 2 Comments
Fitness 2.0 as Demonstrated by P90X’s New iPhone App.

By now you have surely heard of P90x – the ultra-popular home workout program that become famous for the never-ending infomercials. After the success of P90x, parent company Beachbody recently released P90x 2… and in …

Twitter’s Role in the NBA Lockout. Fascinating.
November 26, 2011 – 1:55 pm | 2 Comments
Twitter’s Role in the NBA Lockout. Fascinating.

Sports fans today got a Black Friday present: the 149 day NBA lockout is on the verge on ending.
And the result is a good thing for fans: the season will be 66 games (a better …

ESPN’s Twitter Integration Improving.
November 22, 2011 – 7:59 am | Comments Off

ESPN is getting closer! I have written a lot about ESPN’s usage – and potential usage – of Twitter. I have criticized and applauded. Here is an example of ESPN continuing to improve.

11 Ways to Usher the NFL, NBA, MLB into the New Web
October 6, 2011 – 6:30 am | 58 Comments
11 Ways to Usher the NFL, NBA, MLB into the New Web

I am a sports nut. That shouldn’t be news if you follow me here or on Twitter / Facebook. I also spend my professional life on the web and looking at new technologies. In part …

ESPN Brings Twitter into Fantasy Football App. Getting Closer.
September 13, 2011 – 7:52 am | One Comment
ESPN Brings Twitter into Fantasy Football App. Getting Closer.

In April, I wrote a response to Mark Cuban’s “Does ESPN.com have a Twitter Problem“. My premise was that Twitter is a huge, (relatively) under-utilized platform for ESPN to break news, engage with fans and …