Articles in Sports
When asked who does the best job of managing their Facebook page and community, I recommend looking at two pages:
- for e-commerce: ShoeDazzle (and yes, it’s a Polaris company)
- for media and big brand: the …
This Twitter post / ad from Darrelle Revis of the New York Jets is a reminder that ads need to be relevant. And relevancy is a function of voice AND message. This is precisely why …
In time for the PGA Masters, Nike ran a daily Facebook promotion for their 20XI golf balls. Nike Golf’s 450,000 Facebook fans could win one of 25 sleeves of their exclusive Masters edition 20XI golf …
Whether you are a sports fan or work in media, Mark Cuban’s “Does ESPN.com have a Twitter problem?” is a relevant, good read. Cuban argues that ESPN is struggling with social media because their writers …
Tonight you’ll likely see a handful of tech companies advertising during the Super Bowl (a 30-second spot runs $3,000,000). Techmeme – which is usually filled with tech and gadget news – is headlined by forthcoming …
In December of 2009, I wrote about local fitness company Expresso – the maker of an interactive workout machines that I was blown away by. Here’s the next wave – which should become more commonplace …
Since having our first child just a month ago, we have had the television on more than normal (particularly the first couple weeks!). Between baby bouncing / feeding and laptop / email … the TV …
I write a lot about the importance of getting product, messaging and promotion “in the river“ (in other words: making sure that messages are delivered inside the core experience and to the respective audience – …
Nike has released the Nike+ GPS iPhone application to help you track, map and analyze your runs. It is a paid $1.99 application. Without needing the shoes, wristband, and/or monitor, the Nike+ application uses GPS …
This weekend, your local Golfsmith will be hosting Nike’s National Golf Day – which features Nike product demos, discounts, etc. But Facebook fans of both Nike Golf and Golfsmith get the VIP treatment with a …
In advance of the US Open at Pebble Beach this Thursday – Sunday, Nike has taken to Facebook to reveal their sponsored golfer’s daily outfits. Each golfer has a page within their “Athlete Apparel: 2010 …
It’s part Foursquare, part Fanpulse and part ESPN / vintage InGameNow:
Foursquare has teamed up with the NBA to award Celtics and Lakers badges to fans who ‘check in’ tonight and shout either “Go Lakers” or …
