MLB.com’s At Bat 2009 iPhone App released a major update today that allows subscribers of both MLB.tv and the MLB At Bat app to stream all regular season games via the iPhone. Until today, At …

Oh how technology and digital media have advanced. Below is a video demonstration:
- capturing an HD broadcast of a live Red Sox game (streamed from MLB.tv, through my computer, and onto the television)
- the video …

beRecruited had another great press mention – this time by Tallahssee.com’s Corey Clark in “Athletes offer tips on the recruiting process.”
It is a thorough, encouraging article about the proactive role that athletes and their …

The NBA clearly has MLB.tv envy…
And it’s not a bad thing! (now if only the NFL would start experimenting)
I have written before that Major League Baseball is the only major sports league to grasp the …

This past Tuesday, beRecruited.com reached a major milestone: we registered our 500,000th user – representing 3x growth in the last year. beRecruited now has:
- more than 450,000 are student-athletes
- over 16,000 college coaches and …

The best advice I can give to entrepreneurs: create value. If your tool, service or product creates value for its users, it will be successful.
It might not be instantaneous. It might take time to …

Yet another aggressive, interactive ad campaign that has taken over ESPN’s homepage. It is perhaps the most aggressive campaign that ESPN has run… and they have run several rich media campaigns recently:
Last week, Apple took …

Despite the big traffic and abilities to engage with consumers, some brands are still afraid of social media. Most grasp the power of social media (from blogging to widgets and from Facebook to Twitter), but …

Thursday’s New York Times profiled two messy and complex marketing cases that remind us how quickly things can change and how dangerous relying on any one revenue-stream or person can be:
1. The Los Angeles Dodgers …

In sports, most people associate a team’s financial success with its location: typically defined as either small-market or big-market. But the latest data from the 2008-2009 NBA seasons suggests that it is as much a …

Wait until the trade deadline approaches during the summer… as teams have battled through poor attendance, dwindling jersey sales, and so forth. Teams like the Detroit Tigers (payroll of $138m in 2008 – third behind …

On the heals of the new live scoreboard integration within our iPhone Apps, InGameNow has added real-time boxs cores. The box scores appear on game pages – they update for live games and are chronicled …